November 17, 2010

Barista Prima Coffeehouse K-Cup Portion Packs for Keurig

barista_prima_coffeehouse_kcups.jpg

Barista Prima Coffeehouse part of the Specialty Coffee business unit of Green Mountain Coffee Roasters, Inc. has launched a line of dark and medium-dark roast K-Cups. A rare combination of European coffee tradition and advanced brewing technology, Barista Prima Coffeehouse K-Cups reflect the consummate artistry and handcrafted care of the world’s most skilled baristas. Using technology that allows more room for more coffee, each Barista Prima Coffeehouse K-Cup is filled with select, hand-picked Arabica beans from the world’s premier coffee growing regions.

The current lineup includes four different specialty K-Cup coffees and is available to order now. All of the coffees are either a dark roast or medium-dark roast. We can't wait to try all of the Barista Prima K-Cups.

  • French Roast (darkest roast): This intensely bold yet gracefully-bodied cup provides indisputable proof of our roast masters' artistry. The absolute finest Arabica beans are heated to the very edge of noir - then meticulously eased back to reveal their rich, full-flavored complexity. The result? A daringly dark, smoky-sweet brew with a surprisingly light mouthfeel.
  • Italian Roast (dark roast): This rich, heavy-bodied cup with its ripe fruit and berry notes epitomizes the time-honored Italian tradition of dark-roasted coffeehouse brews. Bold yet ideally balanced, with a subtle hint of smokiness and a sweet, clean finish, Italian Roast is a hearty and flavorful testament to the art of dark roasting.
  • Colombia (medium-dark roast): A prized coffee, born of the mountains in a land steeped in the coffee-growing tradition. Accented by bright, bold fruit notes and a distinctive hint of walnut, this deep-roasted cup possesses a sweet, full-bodied finish that elevates satisfaction into a realm all its own.
  • House Blend (medium-dark roast): Classically balanced, with a lively splash of citrus, subtle hints of bittersweet chocolate and a well rounded, toasted-nut finish. Its roasty sweet, supremely satisfying taste evokes all the familiar comforts of a favorite coffeehouse.

The Barista Prima Coffeehouse K-Cups will work in your Keurig Elite B40 Brewer, Keurig B50, Keurig Special Edition Ultra Elite B60, Keurig Platinum B70 Brewer, Breville BKC600XL/BKC700XL Gourmet Single Cup Brewer, and other Keurig K Cup brewers including the Keurig Mini Plus and Keurig Mini B30.

At Barista Prima Coffeehouse K-Cups

Barista Prima Coffeehouse K-Cup Portion Packs Bring the Coffeehouse into the Home, One Cup at a Time

Richer, Darker Roasted K-Cups Evoke European Coffee Artistry

WATERBURY, Vt.--(BUSINESS WIRE)--For coffee lovers, it’s now easier and more satisfying than ever to create a coffeehouse experience right in the home. Barista Prima Coffeehouse™ is an exclusive collection that captures the intense flavor and complexity of the world’s finest coffeehouse brews, deep-roasted and delivered in convenient K-Cup® portion packs for Keurig® Single-Cup Brewing Systems.

“These exquisite offerings are our response to requests from Keurig owners and discerning coffee drinkers looking for an even richer, darker roasted K-Cup”

A rare combination of European coffee tradition and advanced brewing technology, Barista Prima Coffeehouse K-Cups® reflect the consummate artistry and handcrafted care of the world’s most skilled baristas. Using technology that allows more room for more coffee, each K-Cup is filled with select, hand-picked Arabica beans from the world’s premier coffee growing regions.

“These exquisite offerings are our response to requests from Keurig owners and discerning coffee drinkers looking for an even richer, darker roasted K-Cup,” said Lindsey Bolger, Senior Director of Coffee Sourcing and Relationships for GMCR’s Specialty Coffee business unit. “Through Barista Prima Coffeehouse K-Cups, our team of coffee experts is proud to meet the highest expectations for a super-premium coffeehouse experience, brewed easily and conveniently with Keurig Single-Cup Brewers.”

The exclusive collection of Barista Prima Coffeehouse K-Cups includes the following:

French Roast (darkest roast): This intensely bold yet gracefully-bodied cup provides indisputable proof of our roast masters' artistry. The absolute finest Arabica beans are heated to the very edge of noir - then meticulously eased back to reveal their rich, full-flavored complexity. The result? A daringly dark, smoky-sweet brew with a surprisingly light mouthfeel.

Italian Roast (dark roast): This rich, heavy-bodied cup with its ripe fruit and berry notes epitomizes the time-honored Italian tradition of dark-roasted coffeehouse brews. Bold yet ideally balanced, with a subtle hint of smokiness and a sweet, clean finish, Italian Roast is a hearty and flavorful testament to the art of dark roasting.

Colombia (medium-dark roast): A prized coffee, born of the mountains in a land steeped in the coffee-growing tradition. Accented by bright, bold fruit notes and a distinctive hint of walnut, this deep-roasted cup possesses a sweet, full-bodied finish that elevates satisfaction into a realm all its own.

House Blend (medium-dark roast): Classically balanced, with a lively splash of citrus, subtle hints of bittersweet chocolate and a well rounded, toasted-nut finish. Its roasty sweet, supremely satisfying taste evokes all the familiar comforts of a favorite coffeehouse.

Barista Prima Coffeehouse varieties in K-Cup portion packs are available at www.GreenMountainCoffee.com, www.Keurig.com, and www.BusinessCoffeeExpress.com. A box of 24 K-Cups sells for $19.45.

Barista Prima Coffeehouse is part of the Specialty Coffee business unit of Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR).

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR’s operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Tully’s Coffee®, Green Mountain Coffee®, Newman’s Own® Organics coffee, Timothy’s World Coffee® and Diedrich®, Coffee People® and Gloria Jeans®, a trademark licensed to the Company for use in North America and owned by Gloria Jeans Coffees International Pty. Ltd. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. K-Cup® portion packs for Keurig® Single-Cup Brewers are produced by a variety of roasters, including Green Mountain Coffee, Tully’s, Timothy’s and Diedrich. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified™ coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit www.gmcr.com for more information.

GMCR routinely posts information that may be of importance to investors in the Investor Services section of its web site, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its web site regularly for important information and news. Additionally, by subscribing to the Company’s email alerts, individuals can receive news directly from GMCR as it is released.

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Posted by Jay Brewer at November 17, 2010 7:43 AM
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