December 1, 2010

Seattle’s Best Introduces Coffee Level System To Help Find The Right Coffee


You know this just makes sense, and we're surprised it hasn't been done before in the coffee world. Seattle’s Best Coffee, a Starbucks owned brand, is launching a new line of packaged coffee with a “Level” system that makes it easier for consumers to find the coffee that fits their taste profile.

The new range is numbered from Level 1 to Level 5, each with its own ‘character profile’ on its package so that people can easily understand the flavor and blend of each level and make an informed choice. The entire line of coffees from 1 to 5 will debut next month. We think some K-Cup, Coffee Pod, or other single serve coffee roaster should do this and get people to try different types of blends with a system they can understand.

Via PSFK at Seattle's Best

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Posted by Jay Brewer at December 1, 2010 5:55 AM

Recent Comments

Flavia has been doing this for a while with a strength meter of 7 coffee beans on every single serve packet.

Posted by: Dave Roberts at December 1, 2010 11:40 AM
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