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They will have to do more than undercut by $1 or $2 per sleeve, for me. I get my Nespresso capsules overnight (I order two-day shipping, but apparently they now have a shipping warehouse in Tukwila, WA, near Seattle, so I always get my orders the next day now since I'm in Seattle), so the only improvement that could be made is to be able to get same day service. If Sara Lee can get me the beans faster or undercut the price more, then I might have an incentive to buy them. I wish Nespresso would just go ahead and open a Seattle shop. Posted by: litlnemo at December 20, 2010 2:33 PM So you tried the L'Or Espresso capsules? What did you think of them relative to Nespresso? Posted by: jbviau at December 20, 2010 12:45 AM I think the price comparison is euro cents since regular capsules cost US$.55 in the US. When I bought capsules in Paris this Fall, I saved about $1/sleeve. I think Sara Lee will have to undercut Nespresso in the US by at least $.50 to make inroads. Posted by: GeoffreyM at December 19, 2010 7:59 PM Post a comment
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Sarah Lee to Sell Nespresso Compatible Capsules in US
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