Starbucks Via Ready Single Serve Instant Hot Beverage Machine
Starbucks working with Bodum has debuted the Starbucks Via Ready Single Serve Instant Hot Beverage Machine. The VIA instant coffee machine comes with a travel coffee mug, and makes instant coffee in 3 steps.
- Add water to the machine in the amount you want
- Pour in your favorite packet of Starbucks VIA coffee
- Put the mug under the water spout and press the button for hot water used to brew up the VIA
This is really nothing more than a hot water dispenser with travel mug, and if you wanted to use it for tea or other purposes it will work just fine. It's interesting Starbucks didn't make another VIA format to match the brewer, but then again why complicate matters. We'll pick one of these machines up soon to have the at home VIA single serve coffee experience. We also couldn't find any references to the machine at Bodum or the main Starbucks site and found this just sitting in the store window.
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Posted by Jay Brewer at December 30, 2010 8:27 AM
I just got one. It takes as long as a coffeepot to "brew" the hot water. It's not instant like the Keurig or Tassimo. You have to use the mug that it comes with so that it hits the sensor at the top or it won't even turn on. I think it's like $60 regular price. I got mine on clearance for $9. It's cute, and I like how the mug keeps coffee hot for a long long time, but if you lose that mug, your machine is pretty useless.
It's priced too high but frankly it does serve a niche. I have been looking for a small single serving hot water dispenser for work and surprised as to how hard it they are to find. Most electric kettles are too big for my application. The sunbeam hotshot is perfect but the newer models leak. This looks like it would work well. Wish I could find one of these without the added Starbucks premium price.
Yeah, if this is what there Marketing geniuses have come with for when the Kraft partnership ends, they are in a lot of trouble