I just got one. It takes as long as a coffeepot to "brew" the hot water. It's not instant like the Keurig or Tassimo. You have to use the mug that it comes with so that it hits the sensor at the top or it won't even turn on. I think it's like $60 regular price. I got mine on clearance for $9. It's cute, and I like how the mug keeps coffee hot for a long long time, but if you lose that mug, your machine is pretty useless.

Does anyone know home much this is? I can't find the price anywhere - it wasn't even marked where I saw it in the store.

Hang on, isn't this just a kettle?

It's priced too high but frankly it does serve a niche. I have been looking for a small single serving hot water dispenser for work and surprised as to how hard it they are to find. Most electric kettles are too big for my application. The sunbeam hotshot is perfect but the newer models leak. This looks like it would work well. Wish I could find one of these without the added Starbucks premium price.

OWG

Yeah, if this is what there Marketing geniuses have come with for when the Kraft partnership ends, they are in a lot of trouble

What a waste... they could have been spending this time working toward a K-Cup (or at least a better competitor for the K-Cup empire).