January 21, 2011

The Coffee Bean & Tea Leaf CBTL Single Serve Beverage System for the Coffee, Tea, and Espresso

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We're very excited to tell you about a new player to the world of single serve coffee, tea, and espresso - The Coffee Bean and Tea Leaf Single serve beverage systems have arrived. The Contata and the Kaldi models, offer automatic beverage proportioning and a unique twin pressure system to ensure consistency of taste and to capture the aroma, texture and flavor of a perfect cup of espresso, coffee, or tea. There is also a detached frother available as well.

Both systems feature easy capsule insertion and automatic ejection, a large capsule drawer that holds up to 10 used capsules and an energy saving function. The Contata is available in Gray/Black and is priced at $129.95. The Kaldi, with an ultra-sleek design, is available in Metallic Red, Metallic Blue/Silver and Metallic White/Silver and priced at $149.95.

The single serve capsules are packaged 10 per box with a retail price of $5.50. Flavors include four espressos, four coffees and four teas: Italian Espresso; Continental Espresso; Premium Espresso; Premium Decaf Espresso; Viennese Brew; French Brew; House Brew; House Decaf Brew; Chai Tea; English Breakfast Tea; Tropical Passion Tea; and Moroccan Mint Tea. In addition, exclusive powders - the French Deluxe™ Vanilla and Special Dutch™ Chocolate - are sold in single serve sachets.

We'll be trying to wrangle one of these for a review soon.

At CBTL Single Serve Coffee and Hot Beverage System

The Coffee Bean & Tea Leaf® Introduces CBTL™: a Single Serve Beverage System for the Coffee, Tea and Espresso Lover


CBTL™ makes it easy for consumers to enjoy their favorite espresso, coffee, tea and specialty beverages at home, at the touch of a button
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The Kaldi CBTL System, (Model No. S04), now available at select The Coffee Bean & Tea Leaf stores and at cbtl.com
Los Angeles (PRWEB) January 19, 2011

Consumers seeking a stylish and exceptionally functional single serve beverage system that makes a variety of delicious coffee, espresso and tea beverages need not look further than their local The Coffee Bean & Tea Leaf® store. The Southern California-based specialty coffee and tea company has just introduced the biggest innovation in its 50 year history - the CBTL™ System, which combines advanced Italian technology and design - at an accessible price - to create the perfect cup with just one touch.
Designed to be used exclusively with The Coffee Bean & Tea Leaf® hand-selected premium espresso, coffee and hand-plucked whole-leaf tea capsules, the CBTL™ System uniquely allows users to re-create their favorite The Coffee Bean & Tea Leaf ®espresso, brewed coffee, brewed tea and delicious specialty beverages - from the convenience of their home.
"When we set out to enter this business, we wanted to bring consumers a significant improvement to the coffee makers already on the market. And we believe we did just that. The CBTL™ is unique in that it not only prepares coffee, tea and espresso - unlike its competitors - but it also brings our existing customers their favorite The Coffee Bean & Tea Leaf® beverages in the convenience of their own home, at a touch of a button." said Mel Elias, CEO and President of The Coffee Bean & Tea Leaf®.
CBTL™ Features/Design
Wanting to provide customers the best of its class, the company searched for a partner who shared the same vision in providing a quality product in both design and function. That partner was Caffitaly System. Both CBTL™ System machines, the Contata and the Kaldi models, offer automatic beverage proportioning and a unique twin pressure system to ensure consistency of taste and to capture the aroma, texture and flavor of a perfect cup of espresso, coffee, or tea. It features easy capsule insertion and automatic ejection, a large capsule drawer that holds up to 10 used capsules and an energy saving function. The Contata is available in Gray/Black and is priced at $129.95. The Kaldi, with an ultra-sleek design, is available in Metallic Red, Metallic Blue/Silver and Metallic White/Silver and priced at $149.95.
CBTL™ Capsules/Powders
Each CBTL™ capsule is hermetically sealed to prolong freshness and preserve the delicate aroma. In addition, the internal double filtration system ensures evenly balanced extraction and optimal flavor. The single serve capsules are packaged 10 per box with a retail price of $5.50. Flavors include four espressos, four coffees and four teas: Italian Espresso; Continental Espresso; Premium Espresso; Premium Decaf Espresso; Viennese Brew; French Brew; House Brew; House Decaf Brew; Chai Tea; English Breakfast Tea; Tropical Passion Tea; and Moroccan Mint Tea
In addition, exclusive powders - the French Deluxe™ Vanilla and Special Dutch™ Chocolate - are sold in single serve sachets, 8 per box for $7.95, allowing customers to recreate the creamy, smooth, and uniquely delicious specialty beverages The Coffee Bean & Tea Leaf® is known for - in their own home.
CBTL™ Accessories
The CBTL™ Milk Frother produces the perfect amount of heated or frothed milk to re-create The Coffee Bean & Tea Leaf® specialty beverages - including latte, cappuccino, café mocha and macchiato. Its one-touch technology offers both automatic heat control, so milk never burns, and no-guess measurement indicators for correct proportions of milk and froth. A cordless frothing pitcher, the CBTL™ Milk Frother is available in Black and White and priced at $59.95. Other CBTL products include: Hand-Held Frother; 8-Inch Whisk; Capsule Display Holders, to keep capsules within easy reach; and a Capsule Presentation Box, which contains 24 capsules and allows you to sample all 12 flavors offered.
ABOUT THE COFFEE BEAN & TEA LEAF

Founded in 1963, The Coffee Bean & Tea Leaf is the oldest and largest privately-held specialty coffee and tea retail business in the United States. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world. For over 45 years, The Coffee Bean & Tea Leaf has demonstrated a passion for product innovation epitomized by The Original Ice Blended® beverage. The company currently has more than 775 stores; 271 of which are company owned while 505 are franchised. These stores blanket the world in markets such as California, Alabama, Arizona, Florida, Nevada, Texas, Hawaii, Korea, Singapore, Malaysia, India, Brunei, Indonesia, UAE, Israel, China, Saudi Arabia, Oman, Kuwait, Egypt, Qatar, Bahrain, Sri Lanka, Vietnam, Mexico and the Philippines, and the chain continues to expand both domestically and internationally. For address, store information and hours, visit http://www.coffeebean.com.
For more information about The Coffee Bean & Tea Leaf®, please contact JS² Communications at (323) 866-0880 or email mpallan(at)js2comm(dot)com.

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Posted by Jay Brewer at January 21, 2011 8:43 AM

Recent Comments

I just ordered mine. $108 (including shipping and a 1 year protection plan from the company selling the product). We almost bought another brand over the holidays but held off. Glad we did. I didn't matter to us that CBTL isn't a market leader because we only drink regular coffee for the most part. The other brands have a wider selection in types of beverage, but I liked the reviews for functionality on this one. There were too many minuses for the other brands that scared me away. When leader is mentioned -- leader in what sense? Types of beverages does not always mean best in functionality. I guess time will tell. For now, we are going to enjoy our CBTL.


Posted by: Anonymous at March 14, 2012 5:08 PM

I don't see a reason for anyone to try this machine ? What is their competitive advantage?


Posted by: Rich Meyer at January 21, 2011 12:54 PM

Yup, same machine and capsules... If they end up bringing all of the European capsules here it would be FANTASTIC!! Check out the link:

http://www.caffitaly.com/


Posted by: Scott at January 21, 2011 11:57 AM

Looks like this is the Cafeitaly machine, the capsules look exactly the same as well. I wonder if they are compatible???


Posted by: Scott at January 21, 2011 11:51 AM

It's a nice machine but I'm not sure they have the brand equity to get people to consider them. Keurig has a lot of choices when it comes to coffee and tea and Tassimo did have Starbucks. When Starbucks finally terminates the agreement with Kraft and is able to make Kcups it will stay the market leader.


Posted by: Richard Meyer at January 21, 2011 11:00 AM
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