January 26, 2011

Caribou Coffee Bus Shelter Oven Warms Commuters in the Cold

caribou_coffee_ad.jpg

This is just what we need after all this recent snow and cold - Caribou Coffee heated bus shelters. For Caribou Coffee, Colle+McVoy (an ad agency) created transit shelters in Minneapolis that look like ovens, complete with real heaters, to highlight the "Hot 'n Wholesome" goodness of Caribou Coffee's new menu items. We don't have Caribou Coffee cafes here in New England, but we would welcome an oven to keep us warm. We'd also like them to add some Caribou Coffee K-Cups to their shelter for better single serve coffee options on the go.

Via Adrants

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Posted by Jay Brewer at January 26, 2011 7:28 AM

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That is one awesome piece of design/advertising work! Would be funny if they had one of these shelters outside an actual Caribou Coffee shop... then they could have the scent of fresh-baked foods to go along with the pictures in the background. With recent windchills of -38c (-36.4f), we could sure use heated bus shelters here in the frozen north. I'm sure Tim Horton's wouldn't mind getting in on this type of ad action.


Posted by: SH at January 26, 2011 8:23 AM
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