February 10, 2011

Starbucks Interactive Window Display - Touchscreen Tea

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We've seen some pretty interesting ads for coffee and tea over the years, but this touchscreen display at Starbucks is one of the most interesting and beautiful. Starbucks locations in Toronto and Vancouver are promoting Tazo Tea via interactive window displays that allows pedestrians to guide a hummingbird, butterfly or dragon to discover the teas’ ingredients. Passerby’s can touch and interact with the display – before they even enter the store – and be educated on the teas’ origins in a more visual, engaging and fun format.

This idea would make an amazing interactive browser to promote the 100s of K-Cups or other single serve coffees available at a location to show consumers how much of a variety there is.

Via PSFK

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Posted by Jay Brewer at February 10, 2011 7:14 AM

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