Electrolux Enters Single-Serve Coffee Market With Lavazza in Sweden and Finland

Swedish Electrolux AB (ELUX-B.SK) is to enter the lucrative single-serve coffee industry with Luigi Lavazza SpA by launching a new line of single-serve coffee makers for the domestic market. The household appliance maker's coffee machines will be launched as part of a joint venture with the privately-owned Italian coffee company. Lavazza already sells single serve coffee products under the A Modo Mio brand and the partnership will face tough competition from European beverage giant Nestle SA (NSRGY) and its market-leading Nespresso brand.

The coffee machines will be launched this summer in Sweden and Finland, and will then be released in several other European countries

Via Dow Jones

Read More in: Single Serve Coffee Europe

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