Electrolux Enters Single-Serve Coffee Market With Lavazza in Sweden and Finland
Swedish Electrolux AB (ELUX-B.SK) is to enter the lucrative single-serve coffee industry with Luigi Lavazza SpA by launching a new line of single-serve coffee makers for the domestic market. The household appliance maker's coffee machines will be launched as part of a joint venture with the privately-owned Italian coffee company. Lavazza already sells single serve coffee products under the A Modo Mio brand and the partnership will face tough competition from European beverage giant Nestle SA (NSRGY) and its market-leading Nespresso brand.
The coffee machines will be launched this summer in Sweden and Finland, and will then be released in several other European countries
Via Dow Jones
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Posted by Jay Brewer at April 12, 2011 7:27 AM
Waiting for someone to make the obvious vacuum cleaner sucking reference/joke. No? Anyone? Meh, where's Fozzie Bear when ya need him? Nah, seriously... will be interesting to see what kind of unique machine this company partnership will yield.