Part III: The Lavazza Experience - Comparing Espresso and Single Serve Coffee Capsule Systems
Baltimore in the late 40s and 50s was a Blue Collar town of ethic neighborhoods, Polish, Jewish, Black, Greek, German ... and then there was Little Italy. Around Christmas time each year Dad would take us all for lunch at Di Pasquale's. We'd sit with Mom at a little table while Dad ordered for us at the Deli and we all got stuff we liked. I'd always get a bowl of Pasta Fagioli and an Italian sandwich and my little brother always wanted fried chicken but they never had it so he would get the chicken with provolone and Mom always got one of their salads that had grapes and tomatoes and cheese and we had a plate of olives, green and black and big and small and each one tasting different and all the people there were tall and had wavy black hair and talked in a strange language.
But it was after lunch that was the best. They had a big cake called Panettone that was round and tall and they would slice out a big wedge and Dad would cut it into pieces for us and it had raisins and dried orange and nuts in it and my brother and I would get hot cocoa and Mom and Dad got espresso in little white cups and on the ride back home we sometimes fell asleep.
Lavazza espresso is like those days, it's not up town, it's a family sitting around a table, a drink for times together. It's the end of a day and the Produce Market is closing down until before dawn tomorrow, a time to recharge, to think back over the wonderful things you experienced and dream of what tomorrow will bring.
Lavazza as a company has always been oriented towards the restaurant trade and that shows in both the machines and how they sell the capsules. Even my Lavazza Blue 1010, about the smallest machine they offer, is large, extremely well built, quiet, nearly vibration free and with dual boilers dedicated to either making espresso or for steam.
The latter is really important because it allows you to switch immediately between steaming milk and drawing a shot without having to wait for the water to heat up to make steam or cool down to make espresso.
The orientation also shows up in the way Lavazza markets the capsules. Usually the capsules are sold in bulk, 100 capsules per box; but I have also found that in the US Espressozone dot com sells a sample pack with two each of eight different blends for about $8.00. Either way the cost per capsule works out to between $0.50 and $0.56 per capsule and each capsule holds 8 grams of finely ground coffee.
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Posted by Jay Brewer at May 25, 2011 7:39 AM