July 12, 2011

500 Million Iced Coffee Drinks Ordered Every Year

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The NYTimes.com states that in 2010, Americans ordered 500 million iced coffee drinks in restaurants and cafes, up from 400 million in 2006, according to data from the market research firm NPD Group. And you know who's leading the way in the single serve coffee world? Keurig. They currently have 2 different iced varieties and plan to make more over the coming year.

There's a ton of other interesting tidbits in this article on the iced coffee world including:

  • On July 12, Starbucks will introduce Iced Coffee Blend, whole-bean coffee available in its stores for $13 for a pound. The blend, which is the same that Starbucks has used for years to brew iced coffee in its stores, has never been sold as a whole bean blend.
  • Seattle's Best Coffee, a subsidiary of Starbucks, also has a whole-bean blend for ice coffee, Summer Brew, for $13 a pound, which is beginning to appear in its shops.
  • Stumptown Coffee Roasters, meanwhile, recently began bottling cold-brewed coffee in squat 10.5-ounce amber bottles, which it calls Stubbies. The bottles are sold for $3.50 in the company's coffee shops both in Portland, Ore., where the company is based, and in New York.

And how big is the single serve coffee market and Keurig/Green Moutain Coffee getting?

  • Single-cup coffee systems like Keurig, which was developed in 1998, and newer ones including the Nescafé Dolce Gusto, Senseo and Flavia, are now in 7 percent of households and have been growing at an average annual rate of 1 percentage point since 2005, according to the National Coffee Association.
  • In 2010, total revenue for Keurig brewers and accessories was $330.8 million, a gain of 67 percent over 2009, while revenue from the portion packs reached $834.4 million, 103 percent more than in 2009.

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Posted by Jay Brewer at July 12, 2011 7:43 AM

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