The Inside Story of Keurig's Rise
The The Boston Globe has a really amazing in depth article on the rise of Keurig, and how it has turned into a billion dollar company. There's so many interesting tidbits from early machines that don't work in demos, to caffeine poisoning from drinking 30-40 cups of coffee a day, and even the amazing dollar amounts in 2010 rising to 2.5 billion in sales. Wowser. A great read on a great company and we're sure you'll enjoy a few of the juicy tidbits and find more in the article.
Read More in: Keurig & K-Cups
Share this Article with others:
Came straight to this page? Visit Single Serve Coffee for all the latest news.
Posted by Jay Brewer at August 10, 2011 7:43 AM
Just a thought but with Dunkin Donuts about to introduce their K Cups at $1.50 each it may soon be the rise and fall or rise and demise of Keurig!
While we all pay for convenience the mere fact that Dunkin and Starbucks have gotten on the Keurig bandwagon has produced a dramatic rise in the serving costs of currently available K Cups of up to 50%. A bit much!
Just read through the entire article on Boston Globe site... It's a really great read that gives you an idea of the trials and hardships the inventors had to face in the early days.
I know it's a REALLY long shot to be comparing this to, but I can't help but think of how similar this is to how certain tech companies like Microsoft & Apple got started.
Inventor tries to secure funding for invention, investors want inventor to change certain key aspects of invention, other individuals seize ownership of invention, inventor has to face decision whether or not he wants to continue with company or quit, etc.