January 24, 2012

Starbuck's Roasted Blonde Coffee is Not Made of People


Starbuck's has done it again with a name that we think is a bit odd for coffee - Blonde. We know the roast profile is "light" - but Roasted Blonde coffee? Sounds more like coffee made out of people than a great cup of light roasted coffee.

But snarkiness aside - Starbuck's Blonde Roast rounds out their light, medium, and dark roast offerings they offer each day. Pike's Place is the medium roast, and with dark being held by their espresso or Italian roast - we guess they had to get a blonde in there.

We did get to try the new Blonde Roast, and for us - we'll stick with Pike's Place or an Americano. It's a bit too light for our tastes, but some of the rest of the staff thought it was solid. Right now you can get it ground or even in VIA form. Let us know what you think after a cup of Blonde or two.

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Posted by Jay Brewer at January 24, 2012 6:43 AM
Recent Comments

@Mr. Obvious: LOL... nice. (although it looks like that typo's since been fixed, see Jay's comment below)

Speaking of oddly-named products, what's up with the "Veranda Blend" naming on the VIA packaging. I was expecting the same "Blonde" theme to follow-through.

This side of the border, veranda = a front or rear porch/patio on a house. Does Starbucks expect us to dig out the lawn furniture and sit outside in the middle of the Winter as frost crystals form around the edge of our cup?

Actually, coffee flavored ice crystals... Mmmmm.

Posted by: SH at January 25, 2012 9:02 PM

There. Hehehe - thanks for the catch.

Posted by: Jay Brewer at January 24, 2012 9:06 PM

"we guess they had to get a blonde in their"

Get a blonde in their... what? Ear? Nose? Pocket? Ford Galaxie 500?

Posted by: Mr. Obvious at January 24, 2012 8:41 PM

I got 2 free bag sample's of the Blonde roast the other day at Starbucks. I think this coffee is really weak and the taste didn't really stand out. The taste was not my favorite, and did not leave me wanting more then the one cup. I would prefer the Starbucks Colombian Coffee to this if i'm not getting a Darker Roast. If you don't like strong bold coffee then you will love it thou, because it is neither.

Posted by: Phil at January 24, 2012 2:21 PM

I’m guessing they are the using the Blonde descriptive much like the beer industry does as a style of beer with lighter body and crisp flavor. Caribou also came out with a couple new roasts, Starlight (lightest light) and Eclipse (darkest dark). I’m looking forward to trying those.

Posted by: AO at January 24, 2012 7:50 AM
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