February 16, 2012

How are Keurig VUE Packs AKA V-Cups Different than K-Cups?

keurg_vue_packs.jpg

The Keurig Vue Brewer works only with the patented Vue packs or V-Cups. Each portion pack contains exactly the right amount of coffee, tea or other beverage. Also the Vue packs can only be used with Vue Brewers. They are not interchangeable with K-Cup Brewers and K-Cup packs.

We expected this to be the case when Keurig announced the new VUE Brewer, and to solve all the problems of different beverages, recycled K-Cups, and brew strength a new brew system was invented. One of the big innovations we're most excited to try is the latte or cappuccino drinks that come with a coffee and a milk portion vue pack.

keurig_vue_brewer.jpg
You'll need the Keurig Vue Brewer to use Vue portion packs/V-Cups.

Why are Vue Packs Unique?

Some people may wonder why K-Cup packs and Vue packs are not interchangeable. The goal of every Vue pack was to offer the consumer the ultimate brewing experience. To do so, an entirely new system had to be created.

vue_packs_icons.jpg
Really the system allows for strength of brew, airflow, and a VUE portion pack that can be recycled.
  • Consumers told Keurig they wanted to brew stronger, bigger, hotter than ever before.
  • To create such a system, the Keurig engineers invented a patented system to provide every consumer the ultimate in customization at the touch of a button.
  • Custom Brew Vue Technology adjusts water pressure, timing and airflow so every brew is perfect - from coffees to teas to hot cocoa.
  • The Keurig Vue Brewer even helps you create frothy café beverages with air-infusion.
  • VUE Portion Packs or V-Cups are able to be recycled. Just brew, cool, peel and recycle wherever #5 plastics are accepted.
    (#5 plastics may not be recyclable today in your community, so please check locally.)

The recyclability is enormous. We're really excited to see the majority of the Vue portion pack can be recycled, and our town here in Massachusetts accepts #5 plastics. Another exciting addition is the integration visually of the iconic brew size on the portion pack, and the coordination of this with the LCD display.

More at Keurig Vue Brewer and Vue packs

We're unsure of exact pricing for all of the new beverage options but we have seen mention of about $1.50 for one of the two pack based lattes or cappucinnos, so all of this new brewing technology is not going to be cheap. We've also gotten word that it looks like current retailers of K-Cups won't be selling VUE portion packs or V-Cups. We're not sure if that's true or some will and some won't. As we get more details on these items we'll let you know.

Read More in: Keurig Vue & V-Cups | Single Serve Coffee Machines

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Posted by Jay Brewer at February 16, 2012 7:55 AM

Recent Comments

Used my coffee pot once christmas morning and love it. But haven't got to use it since!! Can't find the cups for it anywhere and have looked in 3 different county's!!!! What kinda crap is tthat?!?!?!!


Posted by: Kristy at January 2, 2014 10:02 AM

You need to sell the Vue cups in the stores. Disappointed I cannot find them ANYWHERE. I am hoping that Keurig will make an insert so that I can use the regular K cups with the vue.


Posted by: Judy Tusky at January 30, 2013 10:42 PM

We love our VUE... It is great for the morning coffee, the afternoon tea, the hot cocoa and the hot apple cider or just brew up a cup of hot water for another hot drink mix. I love the fact that I can get Latte's and Iced Drinks as well from the machine too. It's not just for breakfast and the whole family uses it daily.


Posted by: Diane S at December 9, 2012 10:00 PM

Looking at the small selection of cafe drinks and the price, I don't think this compares favorably to Tassimo at all. The selection of cafe drinks is abysmal. They still don't have espresso so they're just mixing the milk drinks with regular coffee. Chocolate drinks are still powder instead of syrup and they're sweetened with sucralose. They don't have a bar code system so it won't be one-button easy like Tassimo. No espresso, mocha, crema drinks at all. They still have a long way to go to meet the functionality and flexibility that Tassimo introduced many years ago.

If stores start carrying these Vue packs and they're not compatible with most Keurig machines it seems like it would create a lot of consumer confusion and frustration. For this reason I don't think the stores will carry Vue any time soon.

The Keurig machine looks big & bulky compared and it costs $110-$150 more than most Tassimo machines. This wouldn't get me to switch.


Posted by: AA at February 25, 2012 8:06 AM

I hope you’re right about Kraft feeling the need to get more variety out there. The machine is awesome and they need more coffees that can show off its capabilities. At the same time I will definitely not be trading in my Tassimo for a Vue. Everything that Keurig touches it priced way more than it’s worth. I haven’t touched my Keurig in months because I can get better coffee from my Tassimo or BUNN for 30% to 50% less per cup. And that’s based on KCup pricing. The difference will be greater when compared to VCup pricing. Not to mention each of those machines can be had for 60% less than the Vue. But I do agree that Kraft needs to invest more time and money into Tassimo so that it doesn’t head down the same road that Sara Lee sent Senseo.


Posted by: AO at February 20, 2012 11:03 AM

Nice to see Keurig actually go head to head with Tassimo. THis just might give Kraft the push to actually add more T-DIscs. If they don't then this sure does look like it will put the last nail in the Tassimo!


Posted by: Joe Bacon at February 17, 2012 4:39 PM

Not confirmed but apparently there is no priming with the new machine and pump issues should be resolved because of this and a redesign of the entire system.


Posted by: Jay Brewer at February 17, 2012 2:27 PM

Did they fix the bad reliability and clogging of the original system?


Posted by: Robert Price at February 17, 2012 2:21 PM

I'm unconvinced that, other than recycle aspect, this is a necessary machine for me. No doubt they will garner new fans, and it's partly a Tassimo killer as well. By the looks of the demo, I'm thinking that there will be no "my k-cup/Solofill/Ekobrew option on the new Vue. Looks like there's a two needle insertion for brewing but my eyes might be deceiving me. Regardless, I'm thinking the Bunn Trifecta is the next machine for me. I don't care about frothy milky drinks and I like the idea of not being beholden to the K or V or whatever cups any more.


Posted by: Purcell MacDonald at February 17, 2012 9:14 AM

I don't see the appeal of Celestial Seasonings teas in K or V cups. Tea bag teas are single serve by their very nature. Why pay .85 a serving when you can pay .15? The machine can always brew up a cup of nice hot water for dunking.

I'm thinking the Vue might make a nice evening machine for espresso's and coffee drinks which are sadly lacking in the K's. In this case, the cost premium is definitely worth it to cut down on the mess of using the espresso machine...if the coffee is good. Looking forward to reviews.


Posted by: JS at February 17, 2012 8:43 AM

If you view (pun not intended) the V-Cup listings here: http://www.keurig.com/shop/vue-packs/v-pack-all-varieties and click on "Details" button under each V-Cup flavor, you'll see the suggested price and the amount of V-Cups per box for that price.

Here's a quick breakdown of pricing from the site:

Travel Mug V-Cups = $9.99 for a 12-pack

Regular-size V-Cups = $11.99 for a 16-pack

Iced coffee V-Cups = $9.99 for a 12-pack

GMCR Naturals Apple Cider V-Cups = $13.99 for a 16-pack

Barista Prima Specialty Drink V-Cups = $12.99 for a 16-pack (8 coffee + 8 milk)

Celestial Seasonings Iced Tea V-Cups = $13.99 for a 16-pack

Café Escapes V-Cups = $13.99 for a 16-pack

Pricing appears fixed regardless of brand/flavor and seems to be based on the number of V-Cups per box. (i.e. All 16-packs are the same price, all specialty drinks are the same price, etc.). The only exceptions being the apple cider, café escapes & iced teas which are $1 higher for the same amount of V-Cups (likely due to higher cost of natural ingredients/heavier shipping weight?).

I noticed GMCR are still geo-blocking certain flavors and refusing to sell them outside of USA (apple cider, iced teas), but hopefully there will be ways around that once V-Cups become mainstream across all countries.

At $250 USD and no confirmed Canadian release date/Canadian pricing for V700 yet, I think I'll be waiting a while before buying this new brewer (that is unless someone can hook me up with some form of $100-off discount coupon... lol)


Posted by: SH at February 16, 2012 10:21 AM

The VCups look a lot like a larger version of a Nespresso capsule or like a Dolce Gusto Capsule. Either way, I stopped giving my money to Keurig a long time ago and they aren’t going to earn it back with this.


Posted by: AO at February 16, 2012 8:13 AM
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