March 9, 2012

Verismo Single Serve Coffee Machine from Starbucks Coming Late 2012

Verismo_system_by_Starbucks_image.jpg

Verismo a super-convenient, single-cup machine for making espresso-based beverages at home from Starbucks is coming in late 2012. Verismo will make cafe style espresso based drinks, and will feature milk pods that contain 100% shelf stable milk.

What's the reason for Starbucks creating their own single serve coffee maker when they are making K-Cups and VIA single serve coffees? Espresso Based beverages are missing in their new 3 pronged strategy for the single serve coffee market. They feel the new Verismo machine will compliment their two other offerings.

Here's is their 3 pronged strategy:

  • Brewed single serve coffee with Green Mountain Coffee produced Starbucks K-Cups
  • VIA for people who don't want to purchase a single serve coffee maker
  • Verismo - Starbucks like quality - ability to make milk based beverages

Regarding the new VUE packs from Green Mountain - they are "looking into it." We don't expect Starbucks VUE packs now given Verismo, but they will continue to make K-Cups. We would like to state given we thought the chances of a Starbucks single serve coffee maker very likely - we find it refreshing they'll offer their coffees across many single serve coffee options - not just their new brewer.

How will Verismo roll out to the consumer marker? They will first integrate the Verismo into their retail stores (17,000+) and validate it. They will then create a unique propiertary business following it having had Verismo validated in the stores.

Verismo will be COMPLIMENTARY to VIA and a long term relationship with Green Mountain for them is still in the cards, as this holiday season they will be merchandising both K-CUps and the new Verismo. They also believe single serve coffee is in it's early days, and thus they feel consumers will tell them in the long run if single serve coffee means all three offerings or just one of them.

They are also partnering with a german firm, which until now we thought only made powder based coffees. Germany-based Krueger GmbH & Co. KG, Starbucks will market and sell the premium Verismo system by Starbucks and Starbucks-sourced 100 percent arabica coffee and milk pods starting this fall.

Some more facts on Starbucks Verismo:

  • Milk "pods" use 100% shelf-stable milk and they claim that it tastes like real milk
  • No announcement about pricing either for the machine or the pods

Feel free to sound off in our discussion at the Single Serve Coffee Forums.

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Posted by Jay Brewer at March 9, 2012 7:43 AM

Recent Comments

That’s funny SH. I too have wondered if Timmy’s would ever decide to pick a single serve format. I can’t say I’m a huge fan of their coffee either but their Canadian Maple donuts are tough to beat.

I also wanted to mention that I misspoke about the price of the Expressi capsules at Aldi. They are actually $5.99 for a box of 16.


Posted by: ao at March 9, 2012 3:52 PM

Well, seeing as how Starbucks K-Cups aren't even being sold in Canada yet, I have a feeling the Verismo won't be released in Canada later this Fall/Winter. Wouldn't mind trying it out to see what it's like though. At first glance, I thought this was a new Nespresso machine, so can't wait to see what Starbucks has planned.

Heaven forbid that Tim Hortons ever decides to make their own SSC machine this side of the border... Keurig, Tassimo, SunCafe & CBTL sales would all tank overnight. Although personally, I can't stand the stuff, find it horrid & am baffled over the average Canadian's obsession with drinking 6+ Double-Doubles a day... even when it's NOT "Roll-up-the-Rim" season. I'm starting to suspect they're infusing nicotine into the coffee pots each morning.


Posted by: SH at March 9, 2012 8:53 AM

This can be very cool. I’m guessing it will be made by Kfee since it looks just like the Kfee machines and the Expressi branded Kfee machines available at Aldi stores in Europe. Aldi sells their machines for $79 and the capsules in boxes of 10 for $5.99. I’ve been anxiously awaiting Aldi to bring those machines over here but knowing how European coffee companies typically view the US coffee market I’m pretty sure that won’t happen. So for that I’m very excited to see Starbucks bring their version to market. Now I just hope they don’t “Starbucks” the price.


Posted by: ao at March 9, 2012 8:11 AM
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