March 19, 2012

Who's Going to Win the Single Serve Coffee Fight

Graphic by Stephen Kroninger

It's a single serve coffee battle royale out there, and we're not sure who's going to win the fight. Rounds 1, 2,3, 4, 5, and 6 have been fought, and round 7 (last year) was mostly a stand off. 2012 is shaping up to be a doozy with Keurig and Starbucks going at it in the end of the year, and lots of old players returning to get a piece of the action.

The has an interesting take of the single serve coffee fights, and believes not only are coffee roasters trying to get you to use their products, but their also battling for both market share and raw materials as supplies of coveted handpicked beans dwindle. And to make matters even more interesting the big players like Starbucks, Maxwell House, Smuckers, and others will meet at a round table to talk coffee and what they can do to either work together or keep on punching.

Other topics on the table for discussion will be:

  • The explosive growth of single-cup brewing machines.  
  • The supply of coffee.
  • Potential price cuts to attract new customers

We'll keep you posted if anything really wild takes from after this round table discussion, but 2012 is warming up to be one hell of a single serve coffee fight.

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Posted by Jay Brewer at March 19, 2012 7:43 AM
Recent Comments

I agree Dave. There is no question that Keurig has the market share (US only) but I just can’t figure out why. I own one and I can’t figure out why I bought it let alone why so many other people do. All I know is that I’ve moved on to better machines while my Keurig may never see the light of day again.

Posted by: ao at March 20, 2012 7:47 AM

Keurig is the VHS of single serve brewers. They've won the market share war, but they're FAR from the best option.

Posted by: Dave at March 19, 2012 9:18 AM

Until someone comes out with a quality single serve product with drip coffee pricing, Keurig is going to dominate...but there's still room for other machines to coexist.

Posted by: JimS at March 19, 2012 8:45 AM
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