May 10, 2012

Second Cup Coffee in Canada Launches Tassimo T Discs


Second Cup - a Canadian specialty coffee retailer has partnered with Kraft Canada to make its coffees and lattes across Canada in T Discs for use in Kraft's Tassimo hot beverage system. Apparently this is Second Cup's second entry into the single serve coffee market but we can't find much about their first go at it.

Drinks/Blends will include:

  • Tassimo T Discs for Second Cup's Paradiso Coffee
  • Paradiso Dark blend T-Discs
  • Espresso Forte latte T-Discs

Expect these T-Discs to start appearing this Fall in both Second Cup stores and retailers. Also this news comes on the heals of Tassimo Canada launching the Tassimo T55 later this month. Seems like there's a ton of Tassimo in Canada and not much here stateside for the consumer market as of late.

A special thanks to Alan for sending this in.

Via Vending Times Inc.

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Posted by Jay Brewer at May 10, 2012 7:28 AM
Recent Comments

It's kind of funny. We got fed up with Tassimo earlier this year due to the lack of flavours available in Canada. While waiting for the recalled part to be shipped, we went out and bought a Keurig machine.

Now Tassimo is bringing in all sorts of new flavours.
At least we didn't sell our T45, so we can always bring it out of storage again if we want.

Posted by: Black Rose at May 14, 2012 3:40 PM

I spoke with my cousin in Windsor and she said that she has noticed a lot of Tassimo on the shelves at Walmart and grocery stores over there. She is also going to keep me updated when the Second Cup discs start showing up. I used to bring beer back with me but now it looks like I will be bringing back Tassimo discs instead.

Posted by: AO at May 14, 2012 9:49 AM

Thank you SH! I can't wait to read your reviews.

Posted by: AO at May 11, 2012 1:39 PM

Trust me, I'm shocked more than anyone to see so much activity surrounding the Tassimo in Canada.

For the longest time, the only areas that were getting new flavors were USA & Europe. You don't know how annoying it was to see all this new stuff pop up everywhere else while Tassimo Canada kept offering the same old dated flavors on its website and a measly selection of about 10-12 flavors in retail stores.

I think Kraft finally realized it was neglecting some of its countries and are starting to address that issue. We are now seeing things this side of the border that we would have NEVER dreamed of.

It was unheard of to think that a grocery store-brand of coffee would pop up in T-Disc format, but now Loblaws in Canada (Parent company of SuperStore, Atlantic Superstore, Provigo, SaveEasy, etc.) now have their OWN coffee brand in T-Disc format.

We will have reviews of those as soon as I get a chance to write them up. Stay tuned.

Posted by: SH at May 11, 2012 9:56 AM

I would LOVE to see some of that activity on this side of the border. I’ve shelved/given away all my other single serve makers in favor of the Tassimo so I will be sure to check with my relatives over in Windsor when this starts rolling out.

Posted by: AO at May 10, 2012 1:33 PM

Yawn. Is Second Cup even relevant any more? Tassimo has more lives than an evil twin on a substandard soap opera.....

Posted by: PMACDONALD at May 10, 2012 10:31 AM
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