Starbucks K-Cups Available at Starbucks Retail Stores Nationwide
Starbucks Coffee Company has announced that Starbucks K-Cup packs are available in participating Starbucks retail stores nationwide. Starbucks is the exclusive, licensed super-premium coffee brand produced by Green Mountain Coffee Roasters Inc. for its Keurig® K-Cup Single Cup Brewers.
We're pretty excited to see how crowded at retail stores Starbucks will be with VIA, K-Cups, VUE Packs, and eventually all things Verismo their new single serve espresso and coffee machine in the Fall. It's an amazing amount of commitment to the single serve coffee space, and if anyone can make it work we believe Starbucks will.
"Following the successful launch of Starbucks K-Cup® packs into food, drug, mass, and club channels last November, we are looking forward to offering Starbucks K-Cup® packs to the millions of customers who visit our stores every week," said Cliff Burrows, Starbucks president, U.S. and the Americas.
Pike Place® Roast and Sumatra, medium and dark roast coffees, respectively, and among Starbucks most popular coffees, will be available in 12-count packs for $11.95. Starbucks Veranda Blend™, a Blonde roast coffee, and Caffè Verona®, a dark roast coffee, will be added to the assortment in July, along with Tazo® Awake™ and Tazo® Zen™ teas. Starting in July, Starbucks® K-Cup® packs in Veranda Blend™, Caffè Verona®, Tazo® Awake™, and Tazo® Zen™ will also be available in participating Starbucks retail stores in Canada.
"The availability of Starbucks® K-Cup® packs in our retail stores is an added convenience for our customers and a complement to the variety of coffee choices we provide," added Burrows. "Starbucks is a destination for coffee, whether our customers want to purchase a handcrafted espresso beverage, a pound of whole bean coffee for a press, Starbucks® K-Cup® packs for a single cup, or Starbucks VIA® Ready Brew to make on the go."
Via Starbucks Newsroom
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Posted by Jay Brewer at June 15, 2012 7:43 AM