July 23, 2012

Tassimo - Behind the Barcode Video Web Series

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Tassimo Canada has a pretty amazing series going behind the barcode of the Tassimo Hot Beverage system. It's a series of stories and videos showcasing how the Tassimo is different than other single serve coffee systems. One thing we took away is how interesting the notion is that a barcode could brew coffee. Up until the Tassimo hot beverage system we'd never seen or even heard of a machine that would be able to read a barcode and use the instructions provided to make anything let alone a cup of coffee.

You'll want to watch all 4 videos and also check out the various pictures and stories in each section.

  1. TRAILER
  2. A STORY OF HERITAGE
  3. A STORY OF QUALITY
  4. A STORY OF INNOVATION

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From the site:

A lot goes into the perfect cup. Whether it's your favourite coffee brewed just the way you like it or that light and airy milk foam that makes each sip feel like a warm hug, it takes the perfect mix of art and the perfect mix of science to do it just right.

We wanted to explore how TASSIMO is able capture this perfect cup in each T DISC and every barcode. We wanted to see how each brand and each beverage is different. We wanted to look behind the barcode to discover the story behind each one.

At Tassimo - Behind the Barcode

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Posted by Jay Brewer at July 23, 2012 8:13 AM

Recent Comments

I just checked out the Aldi Expressi site/page.

Is it just me, or are they knocking-off Nespresso with the color schemes on their capsule boxes?

Also, agree with ao that we sure as hell won't be seeing Aldi pricing... $79 AUD works out to about $85 USD. A Starbucks espresso machine for $85? Yeah right.

Page here: http://aldi.com.au/au/html/product_range/expressi.htm


Posted by: SH at July 27, 2012 1:27 PM

Alfred, you’re right, the American public is very fickle. That’s what sucks about us. And why is it that the majority of Tassimo products are sold in Europe but we are the ones that apparently can’t use it properly? The engineering in the Tassimo machines and discs as well as the coffee they produce are far superior to that of my Keurig machine which has been gathering dust in a closet since we got our Tassimo. Yet the Keurig machines keep rolling off the shelf as if they are the only coffee makers out there.

Considering that the number of people reporting injuries was less than a tenth of a percent of Tassimo users across the US and Canada I’m guessing that there are items in your kitchen that have injured more people. In fact, I’ve had about a dozen K Cups pop during brewing compared to zero T Discs. Thankfully no injuries but some nasty messes to clean up. Unfortunately the recall will indeed leave a black eye on an otherwise amazing brew bot. I’m hoping that their 7 new flavors in the last month or so are a sign of good things to come.

I too am looking forward to checking out the Varissimo when it comes out. The machines have been selling throughout Europe for quite some time now. They are known as K-fee and are also sold through Aldi stores as the Expressi. Knowing Starbucks though we won’t be getting them for Aldi prices. And knowing the American public we will probably find a way to screw up that machine too.


Posted by: ao at July 26, 2012 8:52 AM

I enjoyed the Tassimo video series, but unfortunately that is not going to help them in the US; although I'm sure the Tassimo system is by and large a good and reliable maker, the American public can be notoriously fickle, and the recall incident has proven to be their "hindenburg" moment, and as a result, their US market presence has imploded, leaving pretty much any of the Keurig machines to rule the roost. The other thing that may have doomed them (along with the Dolce Gusto), is that they (tassimo) did not have a wide variety of manufacturers to make their machines, so that if the Bosch machine was faulty, you could always switch to XX Brand etc...
I do wish them well and hope they can find success in Canada and Europe where they failed to in the US..
(waiting to check out the Verissmo machines this fall!)
Sincerely
Alfred Dolge


Posted by: Alfred Dolge at July 25, 2012 10:16 AM

I always love listening to people who are passionate and knowledgeable about their craft.


Posted by: ao at July 23, 2012 9:14 AM
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