Tasse - The McDonald's Reusable Coffee Mug
Patrick Norguet was hired by McDonald's to create a more eco-friendly alternative to its disposable coffee cups. The result is the Tasse, a ceramic cup wrapped in an insulating foam sleeve that helps keep the coffee hot, but prevents customers from burning their hands. The Tasse is only available in France, and McDonald's actually intends to give away five million of the cups absolutely free to encourage its patrons to switch from the disposable variety. The promotion could actually save the company money, and we hope they try the same thing in the US soon.
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Posted by Jay Brewer at July 27, 2012 5:55 AM
I like them. I can't remember the last time I got a coffee at McDonalds but I would go for one of these. They remind me of the Bodums that I'm using now.
I'm not sure how the McDonalds coffee culture is in France but They will have to have a lid in order for them to get used over here. Noone sits and drinks their coffee, it's mostly on the go.