Review: Club Coffee Breakfast Supreme Single Cup Capsules
After seeing the simplicity & success other companies have had with pod/K-Cup hybrids (i.e. Rogers Family Coffee Company's San Fransisco Bay One Cups), other coffee roasters are taking note and starting to follow suit. Such is the case with a new Canadian product which recently started appearing online. Today we review a new coffee brand with the Club Coffee Breakfast Supreme Single Cup Capsules.
Club Coffee is based out of Toronto in Ontario Canada. They've been in the coffee roasting business for over 100 years and got their start in 1906. They were acquired by Standard Brands' Food Service division which added a few more coffee brands to their lineup before merging with Nabisco in 1985. They remained part of RJR-Nabisco until being sold to Nestle in 1987 at which point they became part of Nestle FoodServices and remained in that position until being sold to Morrison Lamothe Inc. in 2007.
Morrison Lamothe Inc. are a private professionally managed company that have been manufacturing food products for private label and branded clients since 1933. As a result, Club Coffee are now once again a focused standalone coffee company who are one of the leading coffee roasters for the Canadian food service industry. Previously only available to food service clients, Club Coffee have decided to start selling their brand in the retail sector by introducing their new line of single serve One Cups for Keurig systems.
Brewing these Single Cup Capsules resulted in smoky notes at first that reminding us of old time diner-style coffee aromas but that quickly dissipated. So much so in fact that we had an extremely difficult time discerning any of the other aromas in the final cup. After repeated trials, we were eventually able to detect some faint notes of chocolate hiding underneath but to be honest, after getting a nice bit of smoky scents during brewing, we were expecting the final aroma in the cup to be much more pronounced.
Body was medium reddish-brown in color with more shades of red when held in front of a light source. Acidity had a good enough balance and was smooth overall with slight spikes of sour notes fading in and out at various times. Flavor seemed to be mostly comprised of bittersweet chocolate notes with slight hints of hickory in the background. While acidity was present, we didn't notice any bright citrusy notes which we've come to expect with breakfast or morning blends. Mouth feel seemed smooth with a slight oily feel in the finish. Aftertaste was slightly sour with faint smoky notes.
One thing we noticed with the Rogers Family Coffee Company One Cups was how difficult it was to try storing any un-used One Cups in their original packaging. The strong coffee aromas just ended up permeating right through the box as soon as you'd open the inner bag. We ended up having to buy air-tight storage canisters in order to resolve this issue. Thankfully, Club Coffee thought of this problem and addressed it right from the start... their Single Cup Capsules come packaged in thick glossy foil packaging which is resealable with foldable tabs at the edges of the bag (think of the old packaging on Oreo cookie bags before they started using cellophane-wrapped trays). Not only does this keep the aroma locked in the bag, it doesn't require you to find alternative storage solutions. Chalk that up as a nice little bonus for Club Coffee!
- Aroma - 6 - A bit smoky at first during brewing but quickly dissipates in the final cup. Faint notes of chocolate hiding underneath. We were hoping for something more pronounced.
- Acidity - 8 - Good balance between sour notes and overall smoothness. You get small spikes of sour notes here and there but they quickly fade away to a smooth profile overall.
- Body - 8 - Medium reddish-brown with more shades of red when held in front of a light source.
- Flavor - 6 - Predominantly flavored with bittersweet chocolate notes with hints of hickory in the background. We were expecting citrusy notes but could not detect any.
- Mouth Feel - 6 - Smooth with a slight oily feel in the finish. Slightly sour aftertaste with faint smoky notes.
- Coffee Drinker - Casual coffee drinkers and those who don't like overly strong coffee will probably enjoy this one while most medium roast fans would probably find this too watered-down for their liking.
Overall Rating: 84 - Average
We'll be reviewing the remainder of the Club Coffee Single Cup Capsule lineup over the coming months and have a feeling that flavored coffee products can't be too far behind... it just remains to see who will go that route first... Rogers Family Coffee Company or Club Coffee. Regardless, we can't wait to see what other roasts/flavors they'll be releasing next. We also really appreciate the resealable packaging and hope other One Cup/Single Cup manufacturers start following suit.
Club Coffee Breakfast Supreme Single Cup Capsules will work in all Keurig brewers and are available in 12-packs for $6.99 CAD at ECSCoffee.com. These Single Cup Capsules are not currently available in USA (at least we couldn't find any American online retailers).
A special thanks to SH for providing this Single Serve Coffee staff review. We would also like to thank ECS Coffee Inc. for supplying us with samples for the purpose of this review.
Read how we review and rate single-serve coffee and other single-serve coffee beverages here
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Posted by Jay Brewer at August 2, 2012 7:43 AM