August 20, 2012

Tim Hortons and Tassimo to offer Tims Single Serve Coffee T-Discs


Tim Hortons coffee drinkers will soon be able to enjoy Canada's favorite coffee at the touch of a button using the Tassimo Single Serve Coffee and Hot Beverage System. This announcement for Canadians is on the same level as Dunkin' Donuts or Starbucks announcing to make K-Cups for Keurig systems in the US. The big news? The Tim Hortons T-Discs will be available in the United States as well as Canada. Tim Hortons premium blend coffee, including decaf and latte, will be made available starting in October for the Tassimo Hot Beverage System.

Tim Hortons T DISCs will be sold exclusively through nearly 3,000 participating Tim Hortons restaurants in Canada as well as online at and We're expecting most US customers will need to purchase the T-Discs in the US through the web site.

Full release after the jump...

OAKVILLE, ON, Aug. 9, 2012 /CNW/ - Tim Hortons coffee drinkers will soon be able to enjoy Canada's favourite coffee at the touch of a button. Tim Hortons and Kraft Foods announced an agreement today to begin offering Tim Hortons premium blend coffee, including decaf and latte, starting in October as T DISCs for Kraft's TASSIMO on-demand beverage system in Canada and the United States. TASSIMO is one of the fastest growing on-demand single-serve beverage brands in North America, with more than 950,000 brewers already sold in Canada.

Tim Hortons T DISCs will be sold exclusively through nearly 3,000 participating Tim Hortons restaurants in Canada as well as online at and

"Kraft Foods is already a long-time strategic foodservice partner of Tim Hortons and their TASSIMO brand is a high quality product we are excited to bring into our restaurants," said Paul House, Executive Chairman, CEO & President, Tim Hortons. "We look forward to entering this rapidly growing market and making home brewing even more convenient for Tim Hortons coffee fans."

Every TASSIMO T DISC features a barcode containing the exact brewing instructions for each beverage. The brewer reads the barcode and then initiates the required water temperature, water quantity and brew time. This ensures that every Tim Hortons coffee brewed by a TASSIMO brewer will taste the way it's meant to be.

"For Tim Hortons coffee lovers, TASSIMO is a great option to enjoy their favourite coffee at home," says Dino Bianco, President of Kraft Canada. "More and more Canadians are discovering how much they love TASSIMO and we're very excited to expand our coffee options for them with such a well-respected partner."

According to Nielsen Research, the on-demand single serve category has seen triple digit growth in Canada and North America in the last year, accounting for more than $800 million in sales within North America. TASSIMO beverages are experiencing close to triple digit growth in Canada where the brand holds the number one share for the fifth consecutive year.

Tim Hortons is Canada's favourite cup of coffee. Approximately eight out of every ten cups of coffee sold outside the home are served by Tim Hortons. Tim Hortons serves about two billion cups of coffee annually in North America and its commitment to freshness and quality helps deliver the special taste of premium blend in every cup, every time.

TASSIMO by Bosch brewers are manufactured by and sold through a partnership with BSH Home Appliances.

Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas, fruit smoothies, home-style soups, fresh Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of July 1st, 2012, Tim Hortons had 4,071 systemwide restaurants, including 3,326 in Canada, 734 in the United States and 11 in the Gulf Cooperation Council. More information about the Company is available at

Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands - Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident - generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed on Oct. 1, 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, NASDAQ 100, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit and

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Posted by Jay Brewer at August 20, 2012 7:43 AM
Recent Comments

Oh, don’t be hatin’ Purcell just ‘cause Tassimo is superior in every way. I can’t tell you the last time I used my Keurig. It’s been in a closet for at least a year. I don’t think Keurig has what it takes for the long run. They just came out with the VUE to try to do the stuff that Tassimo does. Except the VUE is more than twice the price, twice the size and half the machine.

Posted by: ao at August 22, 2012 3:55 PM

Great. Tassimo people can now enjoy that coffee with the "cigarette-butt-aftertaste" at home. Forgive my snarkiness, but isn't k-cups a better option in the long term? My bet is that Kraft overpaid for the brand and that Horton's could care less..........

Posted by: Purcell MacDonald at August 21, 2012 9:33 AM

I can't wait! I have a strategic plan in place to work through my current stock of discs by the time these come out so I have room for them in my cupboard :-)

According to the US press release ( the US release is expected to be in November with availability at participating US retail locations and the website.

Posted by: ao at August 20, 2012 10:53 AM
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