Green Mountain Trademarks Rivo Name for Espresso Machine in the Works
Green Mountain Coffee Roasters Inc., which is rumored to introduce an espresso maker this year to compete with Starbucks Verismo trademarked the name Rivo. The name Rivo means "stream" in Italian, and was trademarked by Green Mountain’s Keurig Inc. unit this year for electric brewing and electric espresso machines.
Green Mountain previously said it is working with Luigi Lavazza SpA to develop an espresso maker. Lavazza has invested heavily in Green Mountain and this partner ship makes sense. Lavazza, based in Italy, owned 5 percent of Green Mountain as of February 24.
The Rivo is another step to help Green Mountain combat single serve coffee and espresso rivals. Will we soon have K-Cups, Vue Packs, and Rivo Cups?Oh my.
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Posted by Jay Brewer at August 22, 2012 7:43 AM