Snapple Brew Over Ice K-Cups and Vue Packs
Green Mountain Coffee Roasters, Inc. and Dr Pepper Snapple Group have reached an agreement to offer Snapple premium iced teas in K-Cup and Vue packs for Keurig single cup brewing systems. We're really impressed by the number of non-coffee drinks Green Mountain is going to over for both the VUE and K-Cup systems - but this one really impresses.
Snapple K-Cup pack iced teas will be offered in a variety of at home and away from home channels for Keurig brewer consumers in the United States and Canada in Spring 2013, with Vue packs to follow. The new beverages will join the current Brew Over Ice collection, a line specially crafted to brew iced beverages with any Keurig brewing system.
Founded in 1972 by three childhood friends, the Snapple brand got its start in Greenwich Village, New York and is now available throughout the United States. Snapple prides itself on developing, producing and marketing a wide variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% juices, and water.
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Posted by Jay Brewer at October 9, 2012 7:43 AM