October 11, 2012

Dunkin' Donuts Flavor Radio Subliminal Coffee Advertising


Here's one for the interesting Single Serve Coffee books - Dunkin' Donuts is experimenting with subliminal coffee advertising in the form of coffee aroma being blasted around from an coffee scented air freshner on bus. At key points during the ride, the air freshener will spill out the fragrance, coupled with a jingle for Dunkin' Donuts.

The company claims visitors to its stores near bus stops rose 16% during the campaign, and overall coffee sales jumped by 29%. Now if you're worried this is happening here in the US - it's only been used in Seoul, Korea, and it was dubbed "Flavor Radio".


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Posted by Jay Brewer at October 11, 2012 7:28 AM

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AO: If this works like the Keurig Hot it will just read more
AO: Good point Tom. Also, Starbucks isn't the only chain that read more
Thomas Davie: There won't be a coffee shortage, but there will be read more
Greg Moore: Also known as The Nail In Keurig's Coffin. read more
AO: I will have to see this! read more
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