Kraft to Sell and Create Maxwell House and Gevalia K-cups for Keurig
With most patents expiring Green Mountain Coffee and Keurig are facing competition from companies creating and selling their own Keurig K-Cup compatible coffees, and now Kraft has entered the game. Kraft Foods Group Inc plans to sell Maxwell House and Gevalia K-cup single-serve coffee pods compatible with Keurig brewing systems.
The pods are not licensed by Keurig or affiliated in any way, and that means that Green Mountain will not receive any royalties from their sale. The move by Kraft, which also owns the rival Tassimo one-cup brewer, represents the first time a big-name coffee brand had gone around Green Mountain in making K-Cups for its the Keurig system.
We have no details on what coffee blends or other hot or cold beverages Kraft intends to make for the Keurig K-Cup brewers, but we'll provide details as soon as we find out.
Via Chicago Tribune
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Posted by Jay Brewer at October 18, 2012 7:43 AM