December 6, 2012

Review: Club Coffee Imperial Blend Single Cup Capsules

Review Single Serve Coffee

Imperial blend

We continue our review series of Club Coffee Single Cup Capsules today with their Club Coffee Imperial Blend Single Cup Capsules.

Brewing these Single Cup Capsules resulted in faint notes of chocolate & molasses hiding underneath. We were starting to wonder if most of the Club Coffee lineup was using the same aroma or if our olfactory senses decided to go on vacation during the past few Club Coffee reviews.

Imperial blendIMGP4739

Body was medium reddish-brown in color with more shades of red when held in front of a light source. Acidity was slightly sour at first but disappeared shortly afterwards in to milder more citrusy notes throughout the cup. Flavor started off with faint notes of chocolate with more citrusy notes in the background. Very faint hints of smoke hiding underneath. Mouth feel seemed smooth with a slight oily feel in the finish but was borderline on the watery side. Aftertaste was rather dry with faint smoky notes.

Imperial blendIMGP4742
  • Aroma - 6 - Yet again, more notes faint notes of chocolate with slight notes of molasses hiding underneath. More of the same it would seem as a good chunk of the Club Coffee lineup appear to have same aroma.
  • Acidity - 7 - Slightly sour at first but disappears quickly afterwards yielding milder citrusy notes. Seemed more on the weaker side of things.
  • Body - 8 - Medium reddish-brown with more shades of red when held in front of a light source.
  • Flavor - 5 - Starts off with faint notes of chocolate with more citrusy notes in the background. Seemed rather bland overall & we couldn't detect any other major flavors in the cup.
  • Mouth Feel - 5 - Smooth with a slight oily feel in the finish but was really bordering on being watery. Aftertaste was rather dry with faint smoky notes.
  • Coffee Drinker - Casual coffee drinkers and those who prefer lower acidity coffee may like this one, but medium-roast fans will probably find this too weak & bland for their liking.

Overall Rating: 81 - Average

We've gone through most of the Club Coffee lineup now and the only flavor which seemed to stand out was their Swiss Water Decaf. Seems rather weird for the decaf to be the star of the show so far as that's usually never the case. We've still got 1 medium roast & 1 dark roast left to review which we hope will finally yield stronger aromas and more diverse flavor profiles, plus there are rumors that Club Coffee are planning on expanding their Single Cup Capsule lineup once these current flavors get a foothold in the retail market. We're interested to see if they can kick things up a notch and push out more capsules which would be on par with the quality of the decaf.

Imperial blendIMGP4743

We have to admit, when we heard that Club Coffee's products were geared mostly towards the food service industry, we weren't expecting stellar coffee. In our minds, we had a preconceived notion that food service = generic, mass produced products from the land of bland. While SOME of the flavors so far might fall into that category, their decaf certainly didn't, so we still have hope for the remaining flavors & for whatever flavors they might be cooking up for future release.

Have we been harsh on them during the past few reviews? Perhaps... but keep in mind that we always call things as they are & don't sugar coat something it if doesn't meet our expectations. As we've always done and will continue to do, our goal is to provide 100% unbiased reviews for our readers so they'll know exactly what they're getting. If we like a product, we'll praise it but if we dislike a product, it won't receive a shining review. Everyone's tastes are different, so while we may like a flavor, others may hate it & that's why we always recommend that you try things yourself if you're uncertain whether you agree with our point of view. Such is the case with this flavor... we didn't find it outstanding, but those who prefer mild tasting low acidity coffee may end up loving this.

Normally when things are in the $15 to $20 range, we can understand why people wouldn't want to risk trying a product but at only $6.99 for a 12-pack (that's about 58 cents per cup), you won't exactly break the bank giving these a try.

Club Coffee Imperial Blend Single Cup Capsules will work in all Keurig brewers and are available in 12-packs for $6.99 CAD at ECSCoffee.com. These Single Cup Capsules are not currently available in USA (at least we couldn't find any American online retailers).

A special thanks to SH for providing this Single Serve Coffee staff review. We would also like to thank ECS Coffee Inc. for supplying us with samples for the purpose of this review.

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Posted by Jay Brewer at December 6, 2012 7:43 AM

Recent Comments

I've seen these at some Walmart stores but haven't tried them out. It seems that Walmart is trying to carry a variety of new to single serve brands (Club Coffee, Cameron's, New England Coffee, etc.) but it looks like their availability is regional.


Posted by: ao at December 6, 2012 10:40 AM
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