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Nespresso has been amazingly aggressive this holiday season. I'm pretty sure I saw more television spots for them than I did for Keurig this year. I wonder if perceived competition from the Verismo might have had something to do with it? Or perhaps they're trying to establish a beachhead before the Keurig/Lavazza machine? They even roped me in. Between the 25% off electrics promo from WS and the $100 coffee voucher from Nespresso, I just couldn't resist. I have to say it's nice getting home from work and having a decent espresso in about two minutes without the effort or cleanup of my Gaggia. Posted by: JimS at January 1, 2013 8:38 AM Post a comment
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