The Unstoppable Rise of the K-Cup
The Wall Street Journal gives us their take on the success of the K-Cup. With Americans now getting more than 25% of their coffee from K-Cups, it's no wonder Green Mountain Coffee and their associated roasters also continue to grow and dominate the ground coffee market.
But there is a cost - an environmental one. Green Mountain hoped to change this with the VUE system, and it's recyclable VUE cups. It seems now like it may never happen given all the after market K-Cup knock offs adding to the problem of more Americans drinking K-Cup knockoffs along with the real deal.
Total K-Cup brewers are in the 12.5 million range with Green Mountain expecting to make that number 16-17 million K-Cup brewers by the end of 2013. More brewers = more K-Cups sold and that means more coffee market share and more environmental impact. We'd really like to see some solution to the K-Cup in the land fill problem, but with the after market doing their own thing along with no real solution from Green Mountain - we believe we're on a one way streak to throwaway-ville.
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Posted by Jay Brewer at April 18, 2013 7:28 AM
I think the k-cups are killing the paper pods. I use and throw my paper pod coffee in the compost heap. It was sad to hear that my favorite source for coffee pods, The Coffee Artisian, is closing their doors. Did the k-cup people have better marketing than then pod makers?