June 17, 2013

ECS Coffee release own brand of Single Cups for Keurig K-Cup brewers

 

ECS Lineup

Our Canadian Correspondent, SH, has received word from Neil Madden (Founder of ECS Coffee Inc.) regarding the development and recent introduction of ECS’ own in-house brand of Single Cups for Keurig K-Cup brewers. 

Officially dubbed Single Cups, ECS Coffee Inc. have been working on developing these products for the past 8 months in order to fill demand from customers for specific flavor profiles & package sizes in Canada. As it stands, GMCR has strict channel controls on which flavors and package sizes they make available on the Canadian retail market and Neil decided it was time to give customers an alternative choice based on their feedback & requests. Let’s take a quick look at each individual flavor and go over a few other key differences between these products and what’s currently available on the market.

 

Chocolate caramel coconut carton copy

Coconut Caramel Chocolate Cookie Crunch

Combining flavors from fan favorite K-Cups & One Cups, this flavor aims to bring together the best of each flavor profile into a one-stop experience. You get the coconut notes from GMCR’s Island Coconut K-Cups blended with the Caramel Chocolate notes from Cameron’s Chocolate Caramel Brownie One Cups. While USA retail markets might have similar flavors like Coffee People’s Coconut Mocha K-Cups or Gloria Jean’s Macadamia Cookie K-Cups, Canada doesn’t have anything like this.

Available in 24-packs for $14.99 CAD or individually for $0.89 CAD via ECSCoffee.com 

Donut shop carton copy

Donut Shop Blend

One of the most popular flavors both in Canada & USA is Coffee People’s Donut Shop K-Cups. Expanding on that idea, this blend was crafted with the signature donut shop coffee flavor in mind but since there are so many competitors who limit their packaging to 12 or 24-packs, ECS Coffee decided to fill a demand from customers who wanted to buy their favorite coffee in bulk all at once. Hence the introduction of this flavor in 80-pack format. No other competitor currently offers their versions in this size format within Canada.

Available in 80-packs for $39.99 CAD or individually for $0.89 CAD via ECSCoffee.com

Winter wonderland carton copy

Winter Wonderland

A solid performer and a fan favorite each winter is Timothy’s Winter Carnival K-Cups, however, much to customers’ dismay, this is a seasonal product which is only available for a few months each year. Wouldn’t it be awesome if you could get this flavor year-round whenever you wanted to? ECS Coffee thought so and decided to introduce their own version. Blending together hints of sweet caramel, notes of buttery custard & swirls of vanilla, this Single Cup should be more than enough to please fans anytime of the year.

Available in 24-packs for $14.99 CAD or individually for $0.89 CAD via ECSCoffee.com 

Another key difference between ECS Coffee’s Single Cups and competing products is the usage of full color photography over the entire packaging (not just a section of it or as a logo background). As far as we can tell, we don’t think any competitor within Canada or even USA has used this technique on their packaging before. ECS worked with a designer in Toronto to come up with the images and we’ve got to admit, they suit the flavors perfectly and make the products all the more enticing.

Neil noted that the goal here was not to cannibalize existing products or package sizes but to give customers flavors & sizes they can’t currently obtain in Canada from competitors. When asked which company he used to help with roasting & flavoring the coffee, he did not want to divulge any secrets and simply said:

We’re not publishing that information. All we’ll say is it’s a well-known coffee roaster whose products we already sell on our site and suffice it to say we’ll leave the competitors figure it out for themselves.

Hmm… interesting. Neil also went on to say this was a massive & expensive undertaking for his company and that reviews from those who’ve been able to try these new products has been very positive so far. One of the things we love about ECS Coffee and something they’ve continued to do with these new products is the ability to buy individual samples instead of having to commit to a full box. So, as for that massive 80-pack Donut Shop Blend behemoth box? If all you require are a few samples, they’re available for $0.89 CAD each. 

ECS have done this with most of the products they sell regardless if it’s licensed K-Cups or T-Discs and are, as far as we know, the only online retailer in Canada (or elsewhere for that matter) who are selling single samples online. This sets them apart as it allows for their customers to pick & choose which multiple flavors they’d like to try all in one very simple shopping session vs. limiting their choices to full boxes of 2 or 3 flavors at a time.

We’re looking forward to trying these new ECS Coffee Single Cup flavors and would like to congratulate Neil & the ECS Coffee crew on their venture into the world of single serve coffee products. They’re the only online retailer we know of who have attempted to sell their own single serve coffee products and we hope our Canadian readers will give them a try & show them some support.

ECS Coffee Inc. Single Cups are available via ECSCoffee.com in the pricing ranges & package size configurations we’ve noted above and will work in any Keurig K-Cup brewer. Please note that Single Cups will NOT work with Keurig Vue brewers. These products are not currently available in USA. 

A special thanks to SH for providing this Single Serve Coffee news story and for getting in contact with ECS Coffee in order to obtain more details about these products. You can look forward to reviews of these products over the coming months.

Read More in: Keurig & K-Cups

Share this Article with others: social bookmarking

Related Articles:

Came straight to this page? Visit Single Serve Coffee for all the latest news.

Posted by Jay Brewer at June 17, 2013 7:13 AM
Recent Comments
Post a comment









Remember personal info?




Please enter the letter "m" in the field below:
Please press Post only once. Submission of comments takes up to 20 seconds because of Spam Filtering.
Join the Mailing List Mailing List
Enter your Email

Subscribe - RSS

facebook_badge.jpg twitter_badge.jpg

Recent Reviews
Recent Comments
Ruthell Bryson : What is URL: read more
Nate: Weswitched to a Remington iCoffee. They do not claim that read more
Nate: Where is the $5 sample deal? I've clicked everything that read more
AO: I agree with Nate. Keurig is a total joke when read more
Bob Boisen: I solved my K500's white-screen-of-death (aka 'oops') problem by opening read more
SSC Forums

FoodPire

This weblog is licensed under a Creative Commons License.

Visit our other properties at Blogpire.com!

All items Copyright © 1999-2017 Blogpire Productions. Please read our Disclaimer and Privacy Policy