July 23, 2013

Seattle's Best Coffee K-Cups Spotted at Subway

Seattlesbestcoffeeupdate

We've gotten another unique sighting of Seattle's Best Coffee K-Cups spotted in the wild today from AB:

"I went to lunch today with my wife and son at Subway in Carmel Maine. Subway is now offering Keurig Brewed coffee for $1.68 per cup. While there, I noticed that, they offered Seattle’s Best Coffee in K-Cups. They had in stock: Level 1 – Smooth Roast Level 3 – Medium & Balanced After checking SBC’s website I was unable to locate these. I do not know what else they offer or the price."

He then posted on their Facebook page and asked where he could buy their K-Cups. This is their response:

“Seattle's Best Coffee Hi Andrew - Thanks for asking! K-Cups are in the works but we don’t have details just yet. Stay tuned to our Facebook page – we’ll make sure that our fans are among the first to know when we have more information.”

So what did AB buy from Subway? We're thinking they're doing sampling of the K-Cups across various stores and other locations. In the days when Starbucks and Seattle's Best was on the Tassimo Brewer platform, they did all the experimenting with Seattle's Best and then Starbucks came to Tassimo. This time it looks like Seattle's Best is coming later and going to be the more commercial coffee brand. The K-Cups pictured above also have the Keurig brewed label so they must be official Seattle's Best K-Cups.

Read More in: Keurig & K-Cups

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Posted by Jay Brewer at July 23, 2013 7:43 AM
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