September 13, 2013

Whole Foods K-Cups Available

Whole Foods Vienna Roast K Cups

Whole Foods K-Cups which are non-affiliated with Green Mountain Coffee have launched in Whole Foods Markets under their 365 brand of coffees. Pictured above, the Vienna Roast Columbian Organic Cup K-Cups are the first of many single cups Whole Foods plans to offer. We are surprised Whole Foods didn't go the recyclable route using the Upshot Solution, but our sources say these are produced in Canada and then shipped to the US markets. That leads us to believe Mother Parker's Coffee or another roaster is producing these K-Cups for Whole Foods under the 365 brand.

Given this development we can safely say - there doesn't seem to be a major grocery retailer that doesn't have their own in house single cup brand. Al of these in-house brands are going after the established K-Cup brewers from Keurig. It's simply amazing in one year to see 1-2 non-affiliated GMCR single cups, and now we can't even keep track of all the after market products for Keurig K-Cup brewers.

It's a great time to own a Keurig K-cup brewer with all of these choices, and we hope to try the Whole Foods single cups in the coming weeks. 

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Posted by Jay Brewer at September 13, 2013 7:11 AM
Recent Comments

When I saw these in-store, I chose not to try them because they had the smallest amount of coffee grounds per cup of any k-cup product I've seen. I just couldn't see how they could be that good. Even if the coffee itself is amazing and fresh, the coffee produced would be too weak for my taste (I prefer large sized kcups such as Tullys or other brands with "extra bold").

Posted by: suzy at November 10, 2013 8:08 AM

Pretty amazing that Whole Foods a "natural" store would choose to go with a plastic K-cup when there are all kinds of new more eco friendly options out there.

Posted by: j. Brant at September 13, 2013 6:10 PM
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