Keurig Store to Open This Holiday Season
We are pleased to announce the first Keurig single serve coffee store will open this November 2013 not too far from the Single Serve Coffee headquarters. We called it this May, when we heard rumors Keurig might open a store at their headquarters, but it looks like the store will be located in Burlington, MA at the Burlington Mall.
Rendering of the Keurig Store to open November 2013 this Fall in Burlington, MA.
The Keurig Store is just in time for the holiday season, and will provide a unique retail destination offering consumers the opportunity to experience the leading single cup system like never before. Keurig Store shoppers will be able to interact with Keurig brewers and beverages from Keurig K-Cup, Keurig Vue, and Keurig Rivo systems, to determine the brewer and beverages that best match their lifestyle or gifting needs. In addition to providing the full line of Keurig® brewers, the Keurig Store will offer on-site demonstrations, special promotions, new product offerings, and unique Keurig accessories.
The Keurig Store will feature a 'Pick-a-Pack' wall where shoppers will be able to build their own boxes of individually-selected Keurig Brewed beverages. The 'Pick-a-Pack' wall will make it possible for consumers to purchase a variety of beverages to brew at home without committing to a full box of one flavor. Available in 3-count, 6-count or 12-count boxes, shoppers can mix-and-match their Keurig Brewed K-Cup or Vue packs to fulfill all their flavor cravings.
For those consumers who are unsure where to begin, the wall will feature an interactive tool that will make beverage recommendations from the nearly 200 varieties of high quality Keurig Brewed coffees, teas, hot cocoas, specialty and Brew Over Ice beverages, encouraging shoppers to explore and discover new brands and varieties. If shoppers already have go-to beverages they enjoy daily, boxes of their favorite Keurig Brewed coffees, teas, and more will also be available for purchase.
We love the entire idea of this being the first Keurig Store that could lead to a trend of Keurig boutiques that might now only K-Cups and Vue Packs, but also the Keurig Water and Keurig Cold. We hope there's also a Keurig Genius bar where we'll be able to ask all of our single serve coffee questions. :-)
See you there in November.
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Posted by Jay Brewer at September 18, 2013 7:39 AM