November 8, 2013

Keurig Launches First Retail Store in Burlington Massachusetts

Keurig EVENT 16

We had the pleasure to attend the launch of the first Keurig single serve coffee boutique last night in Burlington, MA. The Keurig Store features all of the Keurig single serve coffee offerings - Keurig K-Cups, Keurig VUE Packs, and the Keurig RIVO espresso system. There's a section in the store dedicated to each. 
Our impression of the store is that it's a Nespresso Boutique level design with the lighting and flair of a great Apple store. You will simply be amazing at how many products Keurig has to offer and the selection of coffee and tea and other hot drinks is vast. If you were on the fence about single serve coffee you won't be after visiting the store. 

Keurig EVENT 18

At the opening event we also got to talk with various members of the Keurig team from marketing, to R&D, to sales and consumer packaging. There was an entire area which showed all of the various Keurig prototypes over the years. Many questions were asked about Keurig 2.0 - coming in the next year or so with few answers. 

It's amazing to us that in the 10 years we've been blogging (coming up next May) about single serve coffee, that in the end Keurig would reach retail with it's own store. Pictures after the bump with our thoughts and impressions on the store and event.

Keurig EVENT 110
There's an entire area of pick and pack K-Cups in individual packaging. 
They went through many iterations to satisfy the FDA so the ingredients were on the label, and the
result is like a muffin K-Cup top. Really cool. 

Keurig EVENT 19

The interactive area telling you about the 3 different Keurig offerings for single serve coffee and espresso.

Keurig EVENT 17We love a colorful Keurig Mini.


Keurig EVENT 13The accessories area in the back of the store is very complete.

Keurig EVENT 12The Keurig VUE area shows just how many VUE options there are for coffee. A lot more than you would think.

Keurig EVENT 1The RIVO area of the store shows off the system and the packs available.

Keurig EVENT 14The Keurig Mini prototype shows how much they test their machines. 
The 3D printed outer shell has been through the brewing cycle many times. 

Keurig EVENT 15The B60 prototype was also really cool. It's guts are the real
pump and electronics but the outer shell shows how many iterations of designs
they can go through to reach a final design. 

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Posted by Jay Brewer at November 8, 2013 8:58 AM
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