Panera to Offer K-Cups
Panera Bread Co. is extending its branded retail grocery products to include single-serve brewing cups, or K-Cups. Panera will sell K-Cups in four varieties: dark roast, light roast, Colombia and Hazelnut Crème. The suggested retail price for a 12-pack of cups is $8.99 and they will be sold at such supermarkets as Supervalue, Hy-Vee and Winn-Dixie, and are produced by Distant Lands Coffee, which has roasting plants in Seattle and Tyler, Texas.
Panera Bread Co. has 1,736 bakery-cafés in 45 states and Canada under the Panera Bread, Saint Louis Bread Co. and Paradise Bakery & Café brands. We do find it interesting they don’t seem to be saying they’ll sell them at their retail locations.
We’ll try and get some of these as soon as they are available to review, and if you see some pick them up and send them our way.
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Posted by Jay Brewer at December 3, 2013 7:28 AM