Starbucks Is Coming to a Train Near You
Looking for more ways to take over the entire coffee market, Starbucks and a swiss based company have created the first Starbucks store on a train. The first official voyage for the Starbucks train took place on the train line running from Geneva Airport to St.Gallen in Switzerland on November 21 at 06:36am.
- The exterior of the sleek red and white car is branded with Starbucks siren logo on both sides including ‘Starbucks’ text.
- Inside, the experience on the car is split between two levels. The two levels provide seating for a total of 50 people.
- On the entry level, the baristas will serve passengers from behind a curved wooden bar that also features a small pastry case.
It’s quite a feat to create the same exact experience of Starbucks on a train, but we think the Swiss are up to the challenge. It would be amazing to have such cars on our commuter trains stateside, and maybe if enough US travelers experience something unique when in Europe some of these ideas may come to us over time.
At All Aboard the First Starbucks on a Train with SBB
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Posted by Jay Brewer at December 11, 2013 7:25 AM