Keurig 2.0 - Home Brewing System to Brew a Single Cup and a Carafe of Coffee Using Keurig Brand Packs
Green Mountain Coffee Roasters and Keurig brewing technology, today detailed its new K-Carafe capability for its Keurig 2.0 Brewing System, available for sale in Fall 2014. Keurig 2.0 brewers will be the first system to brew both one cup using a single serve pack and a carafe of coffee using the new Keurig K-Carafe pack. We've anxiously been waiting to see if the Keurig 2.0 would be able to use VUE and K-Cup packs, but it looks like being able to meet the needs of a large pot of coffee is what Keurig 2.0 is all about.
'Both current Keurig brewer owners and non-owners told us the brewer functionality they wanted most was the ability to brew both a single serving and a pot of coffee from one system with Keurig speed, convenience and brand choice. Our next generation Keurig 2.0 brewers will do just that,' said Brian P. Kelley, President and CEO of GMCR.
The Keurig 2.0 brewing system will give consumers a perfect, consistent cup of high quality coffee at the touch of a button, whether they choose to brew a single serving, or choose to brew a carafe with our K-Carafe pack.
A number of GMCR's Keurig family of beverage brands, including partner varieties, will be available in the K-Carafe pack format upon introduction of the new Keurig 2.0 system, with additional brands and beverages to be added over time. K-Carafe packs will brew 28 ounces of coffee into a specially designed Keurig carafe. K-Carafe packs will only operate in new Keurig 2.0 brewers, which will use proprietary interactive capabilities to identify the Keurig pack that is inserted and to brew that pack optimally every time.
There's a full video showing the Keurig 2.0 brewer in action with K-Carafe packs and also the interface of the touchscreen display.
There you have it. The new Keurig 2.0 brewer will use we imagine RFID chips used in the commercial VUE brewers to ensure there will be no aftermarket Keurig K-Carafe packs. Given the brewer will brew 28 ounces of coffee from a K-Carafe pack we imagine that's really only 3.5 cups of coffee as we typically drink an 8 oz cup of coffee from our K-Cup brewer. We'll let you know more as we find out pricing on the brewer and the K-Carafe packs. We imagine the pricing for the K-Carafe packs will be in the $1.50 to $2.00 each range given how many cups of coffee the K-Carafe makes.
Update: We've been looking through various older stories on Keurig 2.0 and had several conversations with industry people. The Keurig K-Cups that are Keurig brewed will only work in the Keurig 2.0 system in the Fall. All aftermarket K-Cup packs will not work if they are not licensed by Keurig. The older K-Cup brewers will use the new K-cups but there is some identification method in the Keurig 2.0 brewer that makes it so it won't brew non-licensed K-Cups and the RFID chip detection is K-Carafe only. Also the Keurig 2.0 is supposed to brew VUE Packs as well according to many sources.
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Posted by Jay Brewer at January 29, 2014 8:34 AM
I was in Target today and happened to walk past a box of Keurig carafe packs. I decided to stop and look to see how much coffee is actually in a pack. 23.5 grams. That is pitiful. I typically use 22 grams to make a 12 ounce pour over.
The Specialty Coffee Association of America (SCAA) recommends 55 grams of coffee per liter of water. Based on that recommendation, a 23.5 gram "carafe" pack is good for about 14.5 ounces of water. That's a pretty small carafe. And doesn't Keurig claim to be "specialty"? If they were they would call it a travel mug pack instead of a carafe pack.
It's just a shame that Keurig is so full of themselves that they feel it's OK to charge their customers such a premium for such a substandard cup of coffee. Or is it more of a shame that the consumers are giving into it and perpetuating the poor treatment?