Keurig Cold Single Serve Soda - Coca-Cola and Green Mountain Coffee Partner
The Coca-Cola Company and Green Mountain Coffee Roasters, Inc. have announced the companies have signed a 10-year agreement to collaborate on the development and introduction of The Coca-Cola Company's global brand portfolio for use in GMCR's forthcoming Keurig Cold at-home beverage system. The companies also entered into a Common Stock Purchase Agreement whereby The Coca-Cola Company will purchase a 10% minority equity position in GMCR.
As part of the strategic collaboration, GMCR will be The Coca-Cola Company's exclusive partner for the production and sale of The Coca-Cola Company-branded single-serve, pod-based cold beverages. The two companies also will explore other future opportunities to collaborate on the Keurig platform.
Some key highlights from both parties regarding the Keurig Cold Single Serve Soda platform:
- 'With The Coca-Cola Company as a global strategic partner in our multi-brand at-home Keurig Cold beverage system, we believe there is significant opportunity to premiumize and accelerate growth in the cold beverage category..."
- "...The Coca-Cola Company's brand leadership and global footprint with GMCR's innovative technology, together we will be able to capitalize on the many exciting growth opportunities in the single-serve, pod-based segment of the cold beverage industry.
- GMCR's Keurig Cold single-serve beverage system is currently under development with expected availability in GMCR's fiscal year 2015.
- Keurig Cold will use precisely formulated single-serve pods to dispense freshly-made cold beverages including carbonated drinks, enhanced waters, juice drinks, sports drinks and teas in consumers' homes with the one-touch simplicity, quality and variety
Imagine being able to make Coke at home? Is this going to happen? You could make any Coca Cola product at your leisure? If this comes true the Keurig Cold could be amazing. If they don't let you make Coke at home - then it's going to be just a large disappointment.
It's also very interesting that Keurig Cold will be a single serve soda pod platform. SodaStream is not. It makes a larger bottle of soda, so this might be the angle that makes Keurig Cold stand out from other soda systems.
You can read about our earlier coverage of Keurig 2.0 and Keurig cold here. So far - the earlier rumors are becoming true.
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Posted by Jay Brewer at February 6, 2014 7:38 AM
"It's also very interesting that Keurig Cold will be a single serve soda pod platform. SodaStream is not. It makes a larger bottle of soda, so this might be the angle that makes Keurig Cold stand out from other soda systems."
They DO realize that SodaStream offers 500ml bottles as well? That is equivalent to a 16oz bottle. If they can offer this at a cost point close to the SodaStream syrup/CO2 pricing this will become quite interesting.