February 14, 2014
Keurig 2.0 Won't Brew Unlicensed K-Cups
So we’ve been sitting back and watching various developments and news tidbits on Keurig 2.0, and we wanted to bring up what appears to be the biggest. Keurig 2.0 won’t brew or allow you to use unlicensed K-Cups in the brewer. All Keurig K-Cup portion packs by the Fall and into next year will have some way to ensure that trying to use an unlicensed K-Cup will make the brewer not function and brew the coffee.
We do know that all older K-Cup brewers will brew and continue to work with the K-Cups with this anti-unlicensed graphic or tech built into the K-Cups. So this means your old brewer will continue to work and it can brew unlicensed K-Cups, but if you want to use the K-Carafe packs and we believe VUE packs you’ll need to get a Keurig 2.0.
We also know that once Keurig 2.0 comes out the older brewers will go bye bye. Keurig 2.0 will be the only Keurig brewer moving forward with various models we’re sure at various price points. We expect they will offer the K-Carafe model and Keurig 2.0 K-Cup only brewers etc. to keep the price points in line with the current K-Cup brewer lines.
We also expect to see unlicensed K-Cup brewers available, as they are available now from lots of retailers. But we don’t expect to see these unlicensed brewers along side Keurig 2.0 at key retail locations.
We’re pretty sure that people will buy the new brewer and potentially get some unlicensed K-Cups, and not be able to make a single serve cup of coffee. They’ll probably just return the coffee, and get the ones that work.
Are you confused? Are you feeling left out if you can’t move into the future of Keurig? Sound off and let us know your thoughts, and if you think Keurig 2.0 is going to work and be successful.
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Posted by Jay Brewer at February 14, 2014 7:46 AM
I think the new 2.0 K-Cups that are currently out on the market do not have the RFID tags in them since they expire prior to the 2.0 Keurig brewer launching in August/September 2014. I can't think of why Keurig would incur the manufacturing cost of the tags that have no use.
Not really an issue unless your buying a new Keurig, since the new cups will continue to work in all older brewers you should be fine.
I have owned a Vue since day one, local Walmart carries a dozen or more varieties, the Barista Prima Coffeehouse coffees and Green Mountain Coffee Sumatran Reserve Coffee being my favorites. My preferred method of use though is using my Solofill V1 and brewing local coffee.
I've been out of the Keurig world for a few years and having been living on a Lattissima+ and Some Tassimo model. I gave away my B-70 (170?) to a poor grad student.
Recently have been contemplating picking up a Breville K-cup machine because there are some varieties that I like very much.
This move to Keurig 2.0 leaves such a bad taste in my mouth (pun intended) that I am reconsidering my purchase. Further I would not purchase a Keurig 2.0 or any K-cups, and then would spred the word to friends and colleagues the same, etc.
Consumers do not need the 2.0 What exists now works just fine, thank you very much.
Keurig can keep their 2.o brewer. I had no interest in the Vue when that came out and even less for the 2.0
It will very likely be another loser like the VUE for Keurig.
The old format Kcup is being made by almost everyone and the old style brewers are available from several companies as well. Why would a smart consumer choose the VUE or 2.0 other than not knowing any better. It might have some extra features but are they really worth locking yourself into the new keurig Kcups. Not me, I like the Dark Roast Kirkland Kcups I get from Costco for .33 per kcup and will stick with those.
This just brews me the wrong way. As someone who works in IT I have seen countless DRM ideas that all but ruin software or music. The majority of the time these hurt the people who buy it legally the most. Now a company is going to bring it to a coffee maker so it only brews certain coffee kcups.
Enough already, it's coffee, just let people buy a product and enjoy with w/o trying to dictate how they can enjoy it once they get it home.
I'm done and I will not be buying this. Sadly I have yet to find a machine that does single brew w/good selection well besides the keurigs. I tried the youbrew which made a amazing cup of coffee, but the machine quality was a joke and the machine failed in under 2 months. So it's back to the pot for me which will offer more choices anyway.
I made the mistake of buying the buggy Vue 700 when it became available, replacing a really old Keurig machine.
Even on GMCR website, the Vue cups are always out of stock. They have limited selection.
I have since bought a YouBrew which will make both a full pot and a single cup, without the use of expensive pods. It was $250 and by my calculations I will be ahead within 6 months.
What's next... licensed paper for my printer?
I own a Vue and boy will I get screwed. Not fair
If there isn't any obvious RFID tech inside the "Keurig Brewed" k-cups, what's to stop someone from carefully cutting the foil off "Keurig Brewed" k-cups and placing it on top of a unlicensed k-cup, one cup, RealCup, etc?
As SH noted, stock does not move much here in Canada. We also seem to have less selection of GMCR coffees due to how they split the products between Canada and the US.
Our current Keurig brewer just turned 2 years old, which means it'll probably die at any time now...
May need to grab another one from Costco.
I have been an avid keurig user AND promoter for over a decade. Every one of my friends now have one as do many of my co-workers. The simplicity, ease of use, and vast selection are the selling points. By limiting choice and restricting use, they will be cutting into their core selling points. I think it is an extremely short-sighted business decision. I also have a nespresso machine and the biggest negative to that unit is the fact that you can only get the capsules from a single source. I rarely use it. If Keurig locks down it system to the point of only being able to use their cups, I will go back to brewing coffee by the pot - or going to *bucks.
I figured it was only a matter of time before Keurig figured out another way to continue sticking it where the sun don't shine of all their customers. What surprises me is how many people are willing to take it there. On top of that, their machines don't even make good coffee. One trip to a coffee shop that actually cares will teach anyone that.
On the bright side, this new machine has no effect on me. My old Keurig has been shelved for years. Ever since I discovered how coffee is supposed to taste I can't even look at that machine.
I agree I think keurig will be really killing themselves. I am one of those suppliers of reusable lids for kcups. Why would anyone want to purchase a 2.0 knowing that it can only be used with keurigs kcups. This really limits the owner of their new machine from experiencing other brands or flavors of coffees that GMRC may not carry. And also it makes it so you have to pay their high prices per kcup. I really believe they will receive such bad backlash from this from their customer base that they will lose millions.
And because they are trying to be money hungry they will deserve it. It you loom at their new Vue machines the price keeps dropping on these machines. I don't have any facts to back this up but I believe GMRC is only dropping the price because they are not selling. If you walk into Meijers, Walmart,or anywhere else that sells these Vue machines you will see the price has dropped big time. If they were sell g like hot cakes the price wouldn't be going down.
the lids I sell allow you to refill your used kcups with a really good brand of coffee for about 14 cents per cup. That beats spending 60 to 80 cents per cup. If you would like to check out my website go to www.singleservecoffeelids.com.
my lids are identical to the originals that come on a new kcup.
I just checked by tearing apart a few of these new K-Cups that have the Keurig Brewed ring logo on them. There's no RFID chips anywhere under the foil lid or inside the plastic cup.
So unless the Keurig 2.0 machine uses some sort of camera or "reader" to scan the new ring logo and recognize the Keurig Brewed text, I don't see how it'll know that this is a licensed K-Cup and not an older K-Cup without the logo on the lid.
It'll be very interesting to see how this one plays out and more importantly, how much more expensive a box of the new format K-Cups is going to cost.
Actually SH,the "Keurig Brewed" are the 2.0 K-Cups. They will work on both current Keurig's, and the 2.0 Keurig's so the change is already in motion.
It just that the 2.0 Brewer will only brew K-Cups that are 2.0 K-Cup's.
I've seen this happen in countless business settings; a company forgets what it was that made them successful in the first place. Diluting your own brand never works. This will be a huge mistake for Keurig, it'll just show them to be the moneygrabbers they are that don't want anybody else to have access to their toy box. I'd be willing to get the people at Tassimo are working on a PR campaign as we speak.
Looks like Vue users burned by lackluster GMCR support won't have a reason to upgrade, either, if the majority of the varieties of Kcups won't work anyway.
I think this is a really dumb move and can't wait to see the feed back on this.
I second AB's comment...
If the only way Keurig 2.0 brewers will work is that you need new K-Cups with embedded RFID chips in them (or whatever "security" measure they use), then this leaves a MASSIVE stockpile of old K-Cups in the dust.
I'm not talking about knock-offs or unlicensed K-Cups... I'm talking about CURRENT K-Cups from Keurig themselves. The ones that now have the new "Keurig Brewed" ring going around the foil lids are still the old format, so those won't work either.
I'm not sure how quick stock turn-around is in USA, but here in Canada, it moves at a snail's pace. Grocery stores, Keurig retailers, box stores, etc. often don't get new stock for months at a time and try as much as possible to sell off existing stock on their shelves. Filter devices like the Solofills and EcoBrews will be useless in this machine as well (although I suspect those companies are working on their own new versions which have RFID chips in them or whatever other means will be necessary).
I guess Canadians should have to worry as we likely might not even see Keurig 2.0 released this side of the border (the Vue never officially made it here).
On the flip side, Americans still looking for old Keurig K-Cup brewers once the Keurig 2.0 hits can come to Canada as I'm sure all retailers here will still be selling them :-P
I think I will pass on this one. The trade off does not seem worth it. I am wondering how this will work with the my Kcup filters.