February 14, 2014

Keurig 2.0 Won't Brew Unlicensed K-Cups

KEURIG 20 1 anohter

So we’ve been sitting back and watching various developments and news tidbits on Keurig 2.0, and we wanted to bring up what appears to be the biggest. Keurig 2.0 won’t brew or allow you to use unlicensed K-Cups in the brewer. All Keurig K-Cup portion packs by the Fall and into next year will have some way to ensure that trying to use an unlicensed K-Cup will make the brewer not function and brew the coffee.

We do know that all older K-Cup brewers will brew and continue to work with the K-Cups with this anti-unlicensed graphic or tech built into the K-Cups. So this means your old brewer will continue to work and it can brew unlicensed K-Cups, but if you want to use the K-Carafe packs and we believe VUE packs you’ll need to get a Keurig 2.0.

We also know that once Keurig 2.0 comes out the older brewers will go bye bye. Keurig 2.0 will be the only Keurig brewer moving forward with various models we’re sure at various price points. We expect they will offer the K-Carafe model and Keurig 2.0 K-Cup only brewers etc. to keep the price points in line with the current K-Cup brewer lines.

We also expect to see unlicensed K-Cup brewers available, as they are available now from lots of retailers. But we don’t expect to see these unlicensed brewers along side Keurig 2.0 at key retail locations.

We’re pretty sure that people will buy the new brewer and potentially get some unlicensed K-Cups, and not be able to make a single serve cup of coffee. They’ll probably just return the coffee, and get the ones that work.

Are you confused? Are you feeling left out if you can’t move into the future of Keurig? Sound off and let us know your thoughts, and if you think Keurig 2.0 is going to work and be successful.

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Posted by Jay Brewer at February 14, 2014 7:46 AM
Recent Comments

I am furious. I just had to purchase a new Keurig since my old one was no longer working. I probably have $100 in product that won't work through Cafe Mountain. I basically bought the new Keurig for Cafe Escaoes, since I have a normal regular coffee pot to brew a pot of coffee. Disappointed.

Posted by: Sylvia at October 28, 2016 8:44 AM

You can buy reusable adapter from Kurig. Was disappointed it didn't come with the maker but worth the$14.99 to use my own coffee! Hope to find one that will work for the carafe now!!!!!

Posted by: Kathy Kaiser at April 8, 2016 2:07 PM

Bought 2.0 as a Christmas gift to replace our Keurig Mini. By the time we realized the cups we had were not compatible, it was way too late to return the brewer. This was a big $ impact with the cups on hand. We like the brewer. We'll buy the compatible/proprietary Kcups for a about a year then switch to a non-Keurig brewer. In the long run Keurig may realize the error of their ways restricting consumer options to a PROPRIETARY product of such a huge retail market that is all about convenience. In the meantime, for the SHORT TERM we'll continue to purchase 2.0 Kcups; then buy another brand brewer. Unless Keurig re-designs yet again opening up "consumer" options for Kcup purchases.

Posted by: Karen at April 3, 2016 4:26 PM

I just bought over $100.00 of K-cups through your website and they will not work in my brand new Keurig 2.0. This is extremely disappointing.

Posted by: Claire Rademacher at January 16, 2016 11:54 PM

Bought my wife a new 2.0 after the old one quit after one year. What a bummer, she has many K cups that will not work and they came from the K cup site not from some other supplier. I think K cup thought they were Apple and could get away with making everything proprietary. Well there are alternatives and K cup is not on the list. We were adamant fans of K cup until this. Bye K cup

Posted by: Carey Leu at June 9, 2015 5:48 PM

I just purchased the Keurig 2.0 and tried some hot choclate from the Keurig line and it tells me it is not the official kcups for Keurig. I hate to tell them they are and it will not let me use them. I tried the foil on top and on bottom, still does not recognize them as their kcups this is nuts.

Posted by: Arleva Craven at March 24, 2015 6:24 PM

Rogers Family Company gives out this Freedom Clip and it works great on the Keurig 2.0 with ANY K-Cup you may have! You can send in for a free one and they will ship it to you free of charge with some OneCup samples of theirs.

They also put one in every package of their OneCup single serve products. Not only are they cheaper than K-Cups, but they are more environmentally friendly.


Posted by: kyle at February 20, 2015 11:07 AM

need to know if there are resealable lids for the 2.0

Posted by: Andrea at February 8, 2015 11:37 AM

An easy way to remove the foil top from a licensed K-Cup is to cut off the bottom of a used cup and push gently from the under-side. You can then tape the result to a K-Cup style insert from any brand and it will work great. Too bad that Kuerig decided to go this route-- but this is an easy way around it. You can re-use the lid as many times as you want.

Posted by: Rex at January 25, 2015 3:26 PM

Hey Keurig,
Take a hint from the coffee competitor's coffee selections. It isn't the machine you needed to change!

Posted by: Garry at January 19, 2015 8:11 AM

Well I to received the 2.0 for Christmas from my husband. Unfortunately, he thew out the box or I'd have returned it. I am stuck with all these coffee cups my kids bought me. They didn't realize it wont brew regular coffee. If its not 2.0 no dice. This is terrible. Its certainly unfair that this company is dictating what coffee I can only use. And on top of that I have went to tons of stores and cannot even find there single serve. They only have the large for the carfe. So I'm stuck waisting coffee and money everyday.

Posted by: jerri at January 15, 2015 9:55 AM

I have a 2.0 Works great,iuse a reuseable cup and canbrew anything i want, use a carafe cup first,cut out the bottom,take out the filter, leave the green dot on,then you can put any k cupinside that,easy fix,plus it opens up different options witch you can brew larger cups,up to 16 oz, just have to look on you tube

Posted by: rob at January 12, 2015 1:33 PM

Really P.O'd We got this as a gift it drives us nuts that we cannot get a cup of coffee we want in the price range we want and have ground our own for years. The K-cups started off OK but now they are watery cups of coffee any thoughts on how to fix that problem. Support, and I use that loosly, on the Keurig site has no answers and there is no contact to speak with a human. I guess they are scared to face the public.

Posted by: Gordon Toudt at January 5, 2015 1:30 PM

This makes me furious. But I've just been taping licensed k-cup lids to my unlicensed k-cups. Works fine. I refuse to pay 2x as much for official keurig coffee. Offbrand tastes just as good and is half the price. The 2.0 was a gift to me, but I would have never asked for this product if I knew this before hand.

Posted by: hp at January 4, 2015 11:54 AM

They are using a metallic pickup to sense the K-cup Keurig. Take a small piece of foil over the non Keurig and it works fine. I did it and it works.

Posted by: Greg at January 3, 2015 11:12 AM

I just bought the 2.0 yesterday at Costco, and tried to brew my favorite cup. It's not keurig so it won't let me. That will be going back to Costco today. I'm not going to have some coffee company dictate to me what coffee I can use. I hope their greedy move drives them out of business.

Posted by: Carl hokanson at December 31, 2014 10:02 AM

I like the fable post about eating the goose that lays the golden egg - lol. What king of imbecile makes this kind of short-sighted decision. Remember the new Coke? Guess they are still out there. Shame on you Keurig! Greed does not prevail.

Posted by: keith b. at December 27, 2014 1:12 PM

I just received a 2.0 from my wife for Christmas. I went looking for a refillable filter for the K-Carafe and found this link. I appreciate that there are suggestions here on how to "hack" using non-2.0 K-cups and re-usable filters. Nonetheless, I am very disappointed at having learned this info about the 2.0. I have no doubt their decision to monopolize the coffee, teas, etc. by Keurig will be their Sony Betamax moment. This reminds me of the fable about eating the goose who laid the golden eggs.

Posted by: DMA at December 25, 2014 4:54 PM

The name of the company is actually Grindmaster. Or more specifically, Grindmaster-Cecilware. Some of you who have been following Single Serve Coffee for a while may remember the old Grindmaster Opod. It was a commercial grade soft pod brewer that could be plumbed into a water line. It was very highly rated and highly regarded. Mine made a very good cup of coffee considering the format.

Posted by: AO at November 19, 2014 7:55 AM

We just use a small piece of black electrical tape..... It just wants to see the "black dot" that's on the new k cups. Worked perfectly.... Nice try Keunit but I'm not throwing away my old k cups

Posted by: Nitz696 at November 15, 2014 10:01 AM

Actually a company called Grandmaster just came out with a Wonderfull plumbed in k-cup (real-cup ) brewer that is serviceable and commercial grade so it should last forever. It is a bit pricy at 495 but the money you save by not needing a new one every year and the savings buy not buying GM could be worth it.

Posted by: Fred at November 14, 2014 3:43 PM

We actually bought a 2.0 not knowing the bs about the lids we have found a way around it just saved the keurig kids and tape them to the wawa coffee kcups. Wish I wouldn't have bought it but works great after the trial of lids

Posted by: Karen at November 1, 2014 11:10 AM

Actually, I have Cafe Escapes Chai Latte K-cups that have the "Keurig Brewed" logo. They don't have the circle of printing tho, that the new 2.0 cups have.

The new 2.0 machine at work will NOT recognize the Chai Latte cups, even tho they have the phrase. Yep, thanks Keurig. They had gone ahead and purchased the 2.0 before I could warn them.

Posted by: mom of 3 at October 28, 2014 9:07 PM

Rusty- will your lids and cups work on the new Keurig 2.? if so, I will take a bunch of them!

Posted by: SJ at October 7, 2014 12:42 PM

the 2.0 will brew other k cups. Take the foil top off of a licensed k-cup place it over the top of your other non licensed or old k-cup, and close the lid and enjoy. works every time, I had bought an 80 cup box of daily chef k cups and they would not work until I did this.

Posted by: Geo at September 21, 2014 7:29 PM

I was able to get around this by taking a knife and carefully cutting the foil top off the official Keurig K Cup product, keeping the circle intact (I did it to one I already used.) Then I took that circular foil top and placed it over the top of the K Cup product that was not an official Keurig one. It worked.

Posted by: Holly at September 20, 2014 11:54 AM

I recieved the Keurig 2.0 for free from a site, which is good b/c now im glad i didnt spend money on it, and frankly I am pissed. I bought a box of Starbucks TAZO tea k-cups FROM STARBUCKS and they will not work in the 2.0. Its even licensed by Keurig on the box, but because there is no little black circle with the Keurig logo, or that white ring around the outside, the machine tells me "Oops! you must use Keurig brewed yadda yadda yadda". Im even more mad that I gave up my old one thinking this thing was great. There are people 'hacking' it by taping the foil from an approved k-cup, to the machine so it reads everytime, but I shouldnt have to cut/tape anything just to drink coffee!

Posted by: C.Scheets at September 15, 2014 3:53 PM

EPIC FAIL Keurig! I bought the older version online at Amazon (K 75) and then saw the newer K550 on sale at Costco. Bought the K550 because I liked the larger reservoir and carafe features and it was actually cheaper by $30 bucks. Now I know why. I intended to return the as yet undelivered K75 and then found out one could only use the new K cups. I am now returning the K550 for a refund and going to keep the K75. To heck with the carafe if it can only be filled with a few versions of their coffee. I want to be able to use the 30 count variety K cup package I ordered and to use my personal Maxwell House favorite in the accessory unit as well. Guess after the K75 dies, I'll have to buy a knockoff machine too. Too bad for Keurig.

Posted by: Andy D at September 15, 2014 2:00 PM

September & little clarification on Keurig website. They should consider taking control of the discussion and selling on merit instead of gimmicks.

Posted by: John at September 14, 2014 10:00 AM

Epic fail Keurig! Here's an idea... make a better coffee than anyone else and let consumers choose. But they can't... it's mediocre coffee at best. How people continue to buy into this crap is beyond me.

Posted by: Steve at March 16, 2014 12:19 PM

I think the new 2.0 K-Cups that are currently out on the market do not have the RFID tags in them since they expire prior to the 2.0 Keurig brewer launching in August/September 2014. I can't think of why Keurig would incur the manufacturing cost of the tags that have no use.

Posted by: CK at March 5, 2014 4:48 PM

Not really an issue unless your buying a new Keurig, since the new cups will continue to work in all older brewers you should be fine.
I have owned a Vue since day one, local Walmart carries a dozen or more varieties, the Barista Prima Coffeehouse coffees and Green Mountain Coffee Sumatran Reserve Coffee being my favorites. My preferred method of use though is using my Solofill V1 and brewing local coffee.

Posted by: Tom Meisch at March 4, 2014 7:53 PM


I've been out of the Keurig world for a few years and having been living on a Lattissima+ and Some Tassimo model. I gave away my B-70 (170?) to a poor grad student.

Recently have been contemplating picking up a Breville K-cup machine because there are some varieties that I like very much.

This move to Keurig 2.0 leaves such a bad taste in my mouth (pun intended) that I am reconsidering my purchase. Further I would not purchase a Keurig 2.0 or any K-cups, and then would spred the word to friends and colleagues the same, etc.

Consumers do not need the 2.0 What exists now works just fine, thank you very much.


Posted by: Thomas Davie at March 4, 2014 1:47 PM

Keurig can keep their 2.o brewer. I had no interest in the Vue when that came out and even less for the 2.0
It will very likely be another loser like the VUE for Keurig.
The old format Kcup is being made by almost everyone and the old style brewers are available from several companies as well. Why would a smart consumer choose the VUE or 2.0 other than not knowing any better. It might have some extra features but are they really worth locking yourself into the new keurig Kcups. Not me, I like the Dark Roast Kirkland Kcups I get from Costco for .33 per kcup and will stick with those.

Posted by: Jeff at February 28, 2014 5:37 PM

This just brews me the wrong way. As someone who works in IT I have seen countless DRM ideas that all but ruin software or music. The majority of the time these hurt the people who buy it legally the most. Now a company is going to bring it to a coffee maker so it only brews certain coffee kcups.

Enough already, it's coffee, just let people buy a product and enjoy with w/o trying to dictate how they can enjoy it once they get it home.

I'm done and I will not be buying this. Sadly I have yet to find a machine that does single brew w/good selection well besides the keurigs. I tried the youbrew which made a amazing cup of coffee, but the machine quality was a joke and the machine failed in under 2 months. So it's back to the pot for me which will offer more choices anyway.

Posted by: Phil at February 24, 2014 8:25 AM

I made the mistake of buying the buggy Vue 700 when it became available, replacing a really old Keurig machine.

Even on GMCR website, the Vue cups are always out of stock. They have limited selection.

I have since bought a YouBrew which will make both a full pot and a single cup, without the use of expensive pods. It was $250 and by my calculations I will be ahead within 6 months.

Posted by: Sky Corgan at February 24, 2014 7:30 AM

What's next... licensed paper for my printer?

Posted by: Edward Cannata at February 20, 2014 7:59 AM

I own a Vue and boy will I get screwed. Not fair

Posted by: Robyn at February 19, 2014 11:02 PM

If there isn't any obvious RFID tech inside the "Keurig Brewed" k-cups, what's to stop someone from carefully cutting the foil off "Keurig Brewed" k-cups and placing it on top of a unlicensed k-cup, one cup, RealCup, etc?

As SH noted, stock does not move much here in Canada. We also seem to have less selection of GMCR coffees due to how they split the products between Canada and the US.

Our current Keurig brewer just turned 2 years old, which means it'll probably die at any time now...
May need to grab another one from Costco.

Posted by: Brad C at February 18, 2014 11:19 PM

I have been an avid keurig user AND promoter for over a decade. Every one of my friends now have one as do many of my co-workers. The simplicity, ease of use, and vast selection are the selling points. By limiting choice and restricting use, they will be cutting into their core selling points. I think it is an extremely short-sighted business decision. I also have a nespresso machine and the biggest negative to that unit is the fact that you can only get the capsules from a single source. I rarely use it. If Keurig locks down it system to the point of only being able to use their cups, I will go back to brewing coffee by the pot - or going to *bucks.

Posted by: Richard D. at February 18, 2014 4:58 PM

I figured it was only a matter of time before Keurig figured out another way to continue sticking it where the sun don't shine of all their customers. What surprises me is how many people are willing to take it there. On top of that, their machines don't even make good coffee. One trip to a coffee shop that actually cares will teach anyone that.

On the bright side, this new machine has no effect on me. My old Keurig has been shelved for years. Ever since I discovered how coffee is supposed to taste I can't even look at that machine.

Posted by: AO at February 17, 2014 9:15 AM

I agree I think keurig will be really killing themselves. I am one of those suppliers of reusable lids for kcups. Why would anyone want to purchase a 2.0 knowing that it can only be used with keurigs kcups. This really limits the owner of their new machine from experiencing other brands or flavors of coffees that GMRC may not carry. And also it makes it so you have to pay their high prices per kcup. I really believe they will receive such bad backlash from this from their customer base that they will lose millions.

And because they are trying to be money hungry they will deserve it. It you loom at their new Vue machines the price keeps dropping on these machines. I don't have any facts to back this up but I believe GMRC is only dropping the price because they are not selling. If you walk into Meijers, Walmart,or anywhere else that sells these Vue machines you will see the price has dropped big time. If they were sell g like hot cakes the price wouldn't be going down.

the lids I sell allow you to refill your used kcups with a really good brand of coffee for about 14 cents per cup. That beats spending 60 to 80 cents per cup. If you would like to check out my website go to www.singleservecoffeelids.com.

my lids are identical to the originals that come on a new kcup.

Posted by: Rusty at February 16, 2014 8:25 PM


I just checked by tearing apart a few of these new K-Cups that have the Keurig Brewed ring logo on them. There's no RFID chips anywhere under the foil lid or inside the plastic cup.

So unless the Keurig 2.0 machine uses some sort of camera or "reader" to scan the new ring logo and recognize the Keurig Brewed text, I don't see how it'll know that this is a licensed K-Cup and not an older K-Cup without the logo on the lid.

It'll be very interesting to see how this one plays out and more importantly, how much more expensive a box of the new format K-Cups is going to cost.

Posted by: SH at February 16, 2014 10:05 AM

Actually SH,the "Keurig Brewed" are the 2.0 K-Cups. They will work on both current Keurig's, and the 2.0 Keurig's so the change is already in motion.
It just that the 2.0 Brewer will only brew K-Cups that are 2.0 K-Cup's.

Posted by: Al at February 14, 2014 6:10 PM

I've seen this happen in countless business settings; a company forgets what it was that made them successful in the first place. Diluting your own brand never works. This will be a huge mistake for Keurig, it'll just show them to be the moneygrabbers they are that don't want anybody else to have access to their toy box. I'd be willing to get the people at Tassimo are working on a PR campaign as we speak.

Posted by: Greg at February 14, 2014 3:05 PM

Looks like Vue users burned by lackluster GMCR support won't have a reason to upgrade, either, if the majority of the varieties of Kcups won't work anyway.

Posted by: Zubb at February 14, 2014 10:38 AM

I think this is a really dumb move and can't wait to see the feed back on this.

Posted by: Penny S at February 14, 2014 9:51 AM

I second AB's comment...

If the only way Keurig 2.0 brewers will work is that you need new K-Cups with embedded RFID chips in them (or whatever "security" measure they use), then this leaves a MASSIVE stockpile of old K-Cups in the dust.

I'm not talking about knock-offs or unlicensed K-Cups... I'm talking about CURRENT K-Cups from Keurig themselves. The ones that now have the new "Keurig Brewed" ring going around the foil lids are still the old format, so those won't work either.

I'm not sure how quick stock turn-around is in USA, but here in Canada, it moves at a snail's pace. Grocery stores, Keurig retailers, box stores, etc. often don't get new stock for months at a time and try as much as possible to sell off existing stock on their shelves. Filter devices like the Solofills and EcoBrews will be useless in this machine as well (although I suspect those companies are working on their own new versions which have RFID chips in them or whatever other means will be necessary).

I guess Canadians should have to worry as we likely might not even see Keurig 2.0 released this side of the border (the Vue never officially made it here).

On the flip side, Americans still looking for old Keurig K-Cup brewers once the Keurig 2.0 hits can come to Canada as I'm sure all retailers here will still be selling them :-P

Posted by: SH at February 14, 2014 8:34 AM

I think I will pass on this one. The trade off does not seem worth it. I am wondering how this will work with the my Kcup filters.

Posted by: AB at February 14, 2014 8:01 AM
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