February 20, 2014

Nespresso for U.S. Coffee Drinkers - VertuoLine Single Serve Coffee Maker

Nespresso Vertuo Line Single Serve Coffee Maker

Nestle and Nespresso are stepping up in size from espresso to single serve coffee with the VertuoLine Single Serve Coffee Maker. Trying to win more customers in the US is Nespresso's aim, and the $299 machine will produce eight types of 8-ounce servings and four espresso blends. The VertuoLine will be sold in the U.S. and Canada at Nespresso boutiques, online and at retailers including Macy's Inc, Bloomingdale's and Williams-Sonoma Inc. 

The new machine, which uses a different capsule, and won't be compatible with older Nespresso machines. We're not sure if the machine will be compatible with the existing set of Nespresso capsules. 

Nespresso represents about 25 percent of Nestle's coffee sales and 4 percent of its 92.4 billion francs in total revenue. So why do this right now? Besides the single serve coffee market growing in size year over year, Nespresso has sought to expand Nespresso outside Europe, where it faces an ever-increasing number of copycat capsules from rivals like Mondelez International Inc. This is much the same competition that Green Mountain faces with the after market and unlicensed K-Cups.

Will you be getting a Vertuo Nespresso brewer? We're pretty interested given how much we like their espresso. No exact date on the debut, but we expect it to go head to head with Keurig 2.0 this Fall.

Via Bloomberg

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Posted by Jay Brewer at February 20, 2014 7:36 AM
Recent Comments

Full info on Nespresso's site, the machine spins the capsules as it is brewing..
Coffee is .95 per capsule, Expresso is .75 per capsule, ouch!
Tastings in stores starts March 1st and they list Target stores.

Interesting, Nespresso has same problem with expiring patents and is solving it in a similar way to Keurig.

Posted by: Jeff at February 26, 2014 1:51 AM

Bought one of these today at Williams-Sonoma. The old-style capsules CANNOT be used in this machine. The price for 10 capsules of espresso is $7.50, while the price for 10 capsules of coffee is $9.50.

Posted by: Dr. Christianne at February 22, 2014 8:24 PM

They have all the prices and pods for the new machine up on their site. The Sur La Table by my house has lines out the door to either buy or sample the machine. Has anyone seen any reviews as of yet? I can find any... As a Nespresso and keurig owner I also find this machine enticing. I agree, the price is what would hold me off for a bit.

Posted by: Scott at February 20, 2014 4:03 PM

A few factors that will sway me on getting one...
- How many capsules in a box/sleeve for how much $?

- Will the capsules be sold in grocery stores or will we still need to pay extra shipping and only be able to order via Nespresso site?

- Will there be flavored coffees or will we be limited to various roast levels/beans blends instead?

- Will you be able to use existing Nespresso capsules in these new machines? (probably not)

I also find the $299 price point to be a bit high and think they should have set it at $189 instead. Will be interesting to see what develops nonetheless.

Posted by: SH at February 20, 2014 12:51 PM

I have a Nespresso Citiz Milk, and while I love it, it often collects dust because I usually prefer a full cup of coffee. Don't get me wrong, if I have pods I always use it, even if two for an amazing cup of coffee. Though, once I run out, being lazy and indecisive with large pod orders, I often use my Tassimo due to the pods being available locally.

Found some more interesting details on this Vertuo line a Williams Sonoma:

Looks like it has a bar code, like the Tassimo.., wait what, it spins the pods? Sounds like a very nice system to handle different blends. Really curious now, but I wonder what the cost is per pod.

Someone order it now and do a review!

Posted by: Brian at February 20, 2014 11:36 AM

As a Keurig and Nespresso customer I find this machine very enticing. Keurig's decision to allow only licensed Kcups on new machines may push me over to nespresso

Posted by: Richard Meyer at February 20, 2014 10:49 AM
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