Lavazza to Bring the Flavors of Italy to Keurig K-Cups
Green Mountain Coffee Roasters, Inc., and Luigi Lavazza SpA have announced that they have reached a multi-year agreement Lavazza coffee to K-Cup packs for the Keurig K-Cup brewing systems.
The companies plan to launch Lavazza coffees, Gran Aroma, Classico, Gran Selezione, Perfetto in K-Cup packs for Keurig brewers in the fall of 2014. The new Lavazza K-Cup packs will be marketed as premium products and available at Keurig.com and Lavazza.com as well as at participating specialty, grocery, and away-from-home retailers and operators, throughout the United States. Lavazza K-Cup packs will be available in Canada in 2015.
After a successful if not lackluster launch and reception of the Rivo Espresso brewing system, it appears Lavazza would like to get more of it’s name into the US market. If the K-Cups are popular perhaps this will bring more attention to the Rivo Espresso brewing system.
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Posted by Jay Brewer at February 25, 2014 7:18 AM
For those who want a bit of a "preview" of sorts, Lavazza in both USA & Canada have just released their ground coffee line-up which features some of these flavors.
This marks a departure from espresso from Lavazza and their first forray into convential "drip coffee" (as they've called it).