Green Mountain Coffee Roasters, Inc. Changes Name to Keurig Green Mountain, Inc.
Green Mountain Coffee Roasters, Inc. has announced a company name change to Keurig Green Mountain, Inc. The new name is in effect immediately, and the company will retain its ticker symbol of 'GMCR' on the NASDAQ stock exchange. The name better reflects how much of the company has Keurig products in the future of what started as a collaboration and is now a full blown effort. GMCR Canada Holding, Inc., also becomes Keurig Canada Inc. effective immediately.
Given the future of Keurig 2.0, Keurig Single Serve Soda (with Coca Cola on board), the company name change makes sense.
'Our new name better reflects who we are as a Company today and captures our aspirations for the future,' said Brian Kelley, Keurig Green Mountain's President and CEO. 'The name Keurig Green Mountain brings together our two strongest brands, Keurig and Green Mountain Coffee, into one single and powerful corporate identity that symbolizes the strength of our business and the unity of our team, while also recognizing our strong heritage.'
The new visual identity, like the new name, draws from elements of the Company's former corporate visual identity and its Keurig brand identity.
If you want to learn about the new logo (which is basically a K on it’s side) see the video on the Company's newly branded website at www.KeurigGreenMountain.com.
Read More in: General News | Keurig & K-Cups
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Posted by Jay Brewer at March 12, 2014 7:29 AM