Harris Teeter K-Cups Become Keurig Brewed
Harris Teeter K-Cups are now going to be Keurig Brewed and officially licensed K-Cups. What does this mean? If you’ve been following the entire Keurig 2.0 DRM discussion (Keurig 2.0 brewers will only allow Keurig Brewed packs to make coffee in Keurig 2.0 brewers) then you know what this means. Keurig Green Mountain is now licensing even smaller players in the aftermarket K-Cup group and getting them officially on board. This could mean various other unlicensed K-Cups that appear at Walgreens and other food and pharmacy marts will also soon be Keurig licensed.
"We're happy to welcome Harris Teeter into the Keurig system," said John Whoriskey, President of U.S. Sales and Marketing at Keurig. "The combination of Harris Teeter's reputation for offering an excellent selection of high quality products at a good value, and our unparalleled expertise for delivering superior products for our Keurig system is a clear win for Keurig brewer users around the region."
The new, licensed Harris Teeter coffee K-Cup packs are now available exclusively at Harris Teeter and HarrisTeeter.com. All Harris Teeter K-Cup packs will be marked with the Keurig Brewed seal indicating the product has passed rigorous testing, assuring the quality, taste, and integrity consumers expect from the Keurig brand. It also means they’ll work this fall in your new Keurig 2.0 brewer.
We’re also wondering if Harris Teeter will continue to carry unlicensed K-Cups that don’t bear the Keurig Brewed seal. Let us know if you see these new Harris Teeter Keurig Brewed packs and what you think of the various K-Cups.
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Posted by Jay Brewer at July 9, 2014 8:04 AM
This is already occurring in Canada.
The "Our Compliments" brand of Single Cups recently got changed by Sobeys (a major national grocery store chain in Canada). They changed from using horrible instant freeze-dried coffee crystals to actual ground coffee. Unfortunately, from what I've tried, the quality of the coffee is ok but still nothing to write home about.
This apparently didn't prevent Keurig from deciding to give them "Keurig Brewed" approval as the Our Compliments Single Cups are now officially licensed K-Cups from Keurig.
Used to be that Keurig would only certify decent quality brands, but now it seems they're willing to license anything as long as the company pays whatever licensing fees they require.
Not entirely "pleased" by this decision as it means we're going to start seeing inferior quality coffees appear as "licensed" products. This will certainly confuse new Keurig users into thinking they're getting high quality blends regardless of the brand.