July 15, 2014

Nespresso VertuoLine Welcome Kit - Hidden offer for new VertuoLine Customers


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Did you recently buy & register a Nespresso VertuoLine machine using your Nespresso Club account on Nespresso’s website? If so, you might be interested to learn that you could have a special offer waiting for you at your closest Nespresso Boutique retail store. During a recent visit to the Nespresso Counter within The Bay department store in Quebec City, Quebec we were reminded that we were still eligible for a welcome offer which was showing up on our account. (We refuse to call it a Boutique since it’s literally a counter inside a department store).

It only dawned on us afterwards that this was likely because we had recently registered a VertuoLine machine on Nespresso’s site a few weeks ago. We had originally planned to buy a set of coffee mugs & some capsules, but when we were told about this special offer, we immediately took notice. We still found this a bit strange since at no time during the registering process was there any mention of this welcome offer. As a matter of fact, we can’t even find any info on Nespresso’s website regarding this offer either. Not sure why Nespresso would choose to keep this offerhidden, but it’s well worth checking out if you recently registered a VertuoLine on your account. (NOTE: It’s possible this offer might have been available online when the machine was first launched in February 2014, we can’t remember… nitpickers, be quiet)

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The Welcome Kit, as Nespresso calls it, includes the following items for approx $160 CAD (not too bad of a deal considering everything shown here would cost about $225 CAD if sold separately):

  • 1x VertuoLine Capsule Column/Tower
  • 1x VertuoLine Coffee Mug & Spoon
  • 1x VertuoLine Espresso Cup, Saucer & Spoon
  • 1x Hardcover VertuoLine Recipe Book (in French since the store was in Quebec)
  • 1x sleeve of Decaffeinato Coffee Capsules
  • 1x sleeve of Half-Caffeinato Coffee Capsules
  • 2x sleeves each of the remaining coffee capsule flavors
  • 1x sleeve each of the espresso capsule flavors

Our only minor gripe was that the recipe book was in French, but hey… we were in Quebec (all their street signs are unilingual French), so what can you expect? Plus you can find the 10 recipes in the book listed in English on the Nespresso VertuoLine site anyway. Other than that, this is a pretty awesome deal for someone who is just getting started with a VertuoLine machine. You get quite a bit of coffee & espresso capsules to keep you going for a few weeks or longer plus you don’t have to hunt around on the Nespresso site for each individual accessory only to find out that something’s out of stock. The fact that the coffee & espresso capsules alone (if purchased separately) would cost $163 means we’re essentially getting the accessories thrown in for FREE. Hell yeah, we love anything that’s FREE… especially when it’s a Nespresso product!

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Now those of you with a sharp eye can probably notice that the Capsule Column/Tower isn’t entirely made of long plastic sleeves that hold the capsules, but when we first saw the image on Nespresso’s site, this is what we first envisioned. So it came as a bit of a surprise when we opened the box and found that the Column/Tower is comprised solely of a weighted base and nothing else. Those sleeves you see on the site are actually the cardboard retainer sleeves that the capsules come packaged in when you order/purchase individual sleeves of each coffee/espresso flavor. The base can hold 3 retainer sleeves at a time for 30 capsules total and no, much to our dismay, the base does NOT spin around. For $25 CAD retail price, we think Nespresso could have at least bothered to make it spin. Ah well, at least it’s weighted so it won’t slide around your countertop when you go to remove a capsule.

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We’d also like to note that the coffee mug & espresso cup have a certain heft to them and are made of high quality glass with silver Nespresso logos screenprinted/enameled on the bottom. The spoons are comprised of black plastic handles and brushed aluminum spoon heads which are weighted heavier than the handles so that the spoons stay in place when you rest them in the mug/cup. All the included accessories in the kit were designed by Konstantin Grcic, a designer who also designed the first/original 2010 Nespresso Cup Sailing Trophy and is more widely known for being the designer of the Chair_One chair for HermanMiller.

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The fact that this offer isn’t widely advertised left us wondering if perhaps the store we visited had a few left-over kits in stock from when the machine was first launched earlier this year or if this is an in-store only offer which is mentioned to anyone who recently registers a VertuoLine machine. Regardless, if you’re contemplating ordering some of the accessories that come in this kit, it’s an offer we’d highly suggest you ask about the next time you’re at a Nespresso Boutique/Counter location.

A special thanks to SH for providing this Single Serve Coffee staff article. We would also like to note that we purchased this Welcome Kit on our own for the purpose of this article.

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Posted by Jay Brewer at July 15, 2014 7:56 AM
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