July 17, 2014

How Baseball Put Better Coffee Into Our Homes

Whydowehavedrip coffee baseball

If you're wondering why we have better and better coffee in our homes today then our parents had in the 50s and 60s then you needn't look any further than baseball. Yes - baseball is responsible for drip coffee in our homes and the resurgence of coffee being a favorite among the Americans who drink it.

Sales of coffee in the 1960s had plummeted because percolator coffee was terrible. It was bitter and people were drinking coffee much less. Along came the invention of the commercial drip brewer from Bunn, and then Mr. Coffee decided to get into the consumer game and they need a pitch person - Joe DiMaggio. The rest is history, and has led us to where we are in a single serve coffee world. Why? People want great coffee at home, and we’ll do just about anything for it.

Check out this amazing history lesson on how baseball put coffee makers into our homes after the jump.

Via YouTube

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Posted by Jay Brewer at July 17, 2014 7:52 AM

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