July 22, 2014

Nature Valley Creates First Single Serve Oatmeal Product for Keurig Brewers

Nature valley k cups

Nevermind Campbell Soup... looks like Nature Valley just one-upped Keurig at their own game and created the world's first unlicensed "single serve oatmeal" for Keurig brewers which they are dubbing "Nature Valley Bistro Cups". Apparently each box comes with 8 servings which are comprised of an oatmeal pouch, a mix-ins pouch of fruits/nuts, and a single cup which contains brown sugar & other flavorings. How does it work? You dump the oatmeal & mix-ins in a cup, then brew the sugar/flavoring over the top, and Nature Valley claims you get 80% more oatmeal in this new product vs. traditional oatmeal packets from competitors (i.e. Quaker).

We found 2 flavors on Walmart.com:

There's even videos at the bottom of each listing showing you how the process works, which we have included after the jump.

Does this mean basically anything which uses hot water could be turned into a K-Cup product?

  • Mixer drinks (i.e. Brew over ice, flavoring powder inside K-Cup, you add alcohol afterwards)
  • Miso soup & Cup-o-Noodle ramen soups (i.e. Campbells has already started, but more high-end instant Misos and even companies like Nissin could get in on the game) 
  • Sauces & marinades (i.e. Companies like Knorr & Club House could create their own instant bbq sauces & marinades for products by combining flavoring powder k-cups with dry ingredient packets) 
  • Flavored pancake & biscuit mix (i.e. Flavoring inside k-cup, add flour/powder packet, then pour over griddle or into muffin tins)

The possibilities are endless!

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Posted by Jay Brewer at July 22, 2014 8:07 AM

Recent Comments

Actually, Nature Valley bistro cups come with 3 servings, not 8. It does make a full mug of oatmeal and today I tried the brown sugar flavor which was tasty. And I don't like oatmeal much. The convenience is what attracted me.


Posted by: Roz at September 1, 2014 12:21 PM
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Thomas Davie: @John. Respectfully, this is about coffee, not music or movies. read more
John: This entire DRM for K-cups is so overblown. People need read more
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AO: Nope, never, not even if it was 10 bucks. If read more
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