Keurig Brewed Seal Now on Target Archer Farms K-Cups and Others
Looks like KGM have decided to grant "Keurig Brewed" licensing to most (if not all) of the previously unlicensed store brands from various grocery stores around USA & Canada as well as various department stores.
The latest is Target's Archer Farms K-Cups... they even have new flavors as well. We’re expecting to see most unlicensed K-Cups obtain a Keurig Brewed logo/license. What does this mean for the Keurig Brewed seal meaning - Keurig Brewed? We’re not sure. The Keurig Brewed seal means quality and safety according to Keurig. We also though it meant they packed and manufactured the K-Cups.
Time will tell if the Keurig Brewed seal continues to mean quality and excellent hot and cold beverages produced from K-Cups.
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Posted by Jay Brewer at July 23, 2014 7:33 AM
Incorrect Tom. You don't get 2.0.
To Jay Brewer: The "Keurig Brewed Seal" means they are actual K-Cup's made by Keurig Green Mountain.
Unlicensed packs( like Private Label) are converting to getting made by Keurig Green Mountain because they don't want to be locked out of Newer Keurig K-Cup machines (aka Keurig 2.0) even if it means lower profit margins.
This granting of Keurig licensed to previously unlicensed (and I'll believe it when I see it on the shelves) might be a corporate reaction to the public distaste for DRM in Keurig 2.0.
Maybe their Coca Cola masters said to tighten the dhip up before Keurig cold launches; after all, how many billions did Coke sink into Keurig? Don't want the flagship brand coke associated with something widely despised.