August 5, 2014

Can Keurig Stop You from Buying Knockoff K-Cups?

Keurig 20 560

Over at The Verge they’ve done a pretty good job summing up the answer to this articles headline. Will Keurig Green Mountain be able to stop you from buying knockoff K-Cups with the upcoming Keurig 2.0 DRM?Given the rise of aftermarket knockoff K-Cups the Keurig 2.0 DRM better work. In the second half of last year alone, private-label cups went from 7 percent of the market to 14 percent. A report from Credit Suisse published in June found that sales of private-label cups grew by 203 percent over the last year, while Keurig’s Green Mountain cups grew by only 12 percent. Ouch.

How does the DRM work in the new Keurig 2.0 brewer? An infrared light shines on the ink marking and registers the wavelength of the light reflected back on the top of Keurig Brewed K-Cups. If the Keurig 2.0 maker likes what it sees then the brewer will brew. We’re betting this DRM in Keurig 2.0 won’t last long but it will probably last long enough to launch the brewer and have Keurig Green Mountain grant licenses to the major knockoff K-Cup makers.

Read the rest over at The Verge. It’s nice to see the larger press starting to pick up on single serve coffee.

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Posted by Jay Brewer at August 5, 2014 8:01 AM
Recent Comments

Hopefully people will be wise to what they are pulling and won't buy. It's an average cup of coffee at best, and trying to lock down something like that is nuts. They can only sell convenience and that only goes so far. There are way to many choices nowadays.

Posted by: Steve at August 13, 2014 7:58 PM

Keurig has already stopped me from buying their products by making crappy coffee. I used to enjoy playing with all the machines that were out there. I've owned more machines than I would like to admit. However, only one electric single serve machine is capable of making a cup worth drinking and it isn't Keurig.

I can't remember the last time I've been able to make it through a half a cup of Keurig brewed coffee. I don't see 2.0 fixing the biggest issue which is not putting enough grounds into each cup. Their new carafe sized cup may finally be good for a single mugs worth but I'm sure those cups will be pricey.

Their second issue that they don't address is that they have a billion blends of who knows what kind of beans while leaving a vast majority of single origins untouched. This tells me that they aren't very proud of what they are putting in their cups. They just throw a bunch of whatever in the roaster, roast the flavor out of it, and call it extra bold blend. Or dump a bunch of flavor syrups on top so you can't taste the coffee anymore. All methods of covering up super cheap coffee.

So thank you Keurig for offering me a cheesy little toy to play with and for introducing me to the world of single serve. I have since outgrown you. I demand real coffee brewed in ways that actually bring out the full flavors of the beans, not cover them up. I still drink single serve every day. Amazing, rich, full flavored cups. Hand ground and manually brewed. Something that Keurig just can't offer. Respect for every bean. If it's not great it's not worth drinking. If I have to choose between Keurig or no coffee the answer is simple. No coffee. I'll just wait until I get home and make my own.

Posted by: AO at August 7, 2014 10:50 AM

Seconded; I am not going to buy a Keurig 2.0

I've got my eyes on a shiny SS french press anyways.

I'm sure there are more than enough machines out there to carry the load of unlicensed k-cups. Way to alienate consumers with that anto competitive attitude.


Posted by: Thomas Davie at August 5, 2014 11:21 AM

Well... Keurig can certainly stop me from buying another Keurig machine. That much is certain.

Posted by: pocketDragon at August 5, 2014 10:06 AM
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