Keurig Green Mountain Announces 9% Price Increase in K-Cups and Coffees
Keurig Green Mountain, Inc. announced today a price increase of up to 9% on all portion packs sold by Keurig for use in its Keurig brewing systems and on all its traditional bagged, fractional packs, and bulk coffee products. This price increase will be effective beginning November 3, 2014.
Coffee prices have been on the rise over the past year, and this price increase reflects a sustained increase in the price of green coffee and cocoa, along with increases in packaging materials, energy, and transportation costs. Over the past year, green coffee prices, alone, have increased approximately fifty-five percent.
From Keurig Green Mountain:
"We have been closely monitoring increasing costs, including the cost of green coffee," said John Whoriskey, President of U.S. Sales and Marketing at Keurig. "Many of our competitors already have implemented price increases in light of the reality of sustained input cost increases. After careful review, we determined that it is necessary for us to adopt a small price increase in light of these higher costs. We understand that consumers have many beverage options, and we will continue to innovate and price competitively to win consumers' business."
Will this price increase effect your buying of single serve coffee K-Cups and other coffees from Green Mountain? Does this also mean all of it’s partners and Keurig brewed K-Cups are on the rise as well? We’ll just have to see on November 3rd.
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Posted by Jay Brewer at August 14, 2014 7:37 AM