W.B. Mason SHAZAM Coffee K-Cups will be Keurig Brewed
Keurig Green Mountain, Inc. announced a multi-year agreement to offer W.B. Mason's SHAZAM coffee in K-Cup packs for the Keurig hot brewing system in away from home channels. SHAZAM will be the first brand to come into the Keurig family from a Keurig Authorized Distributor. The name Shazam fills the entire staff with nostalgia about a certain superhero, and for some a music listening app, but for K-Cuppers it’s coffee that will come to mind.
The companies plan to launch the new SHAZAM coffee K-Cup packs later in the month of October 2014 with Light, Medium, and Dark Roast blends exclusively to W.B. Mason customers. SHAZAM coffee promotes that it will ‘Make Your Day Magical,’ at a competitive price. All SHAZAM coffee K-Cup packs will be marked with the Keurig Brewed seal indicating the product has passed rigorous testing, assuring the quality, taste and integrity consumers expect from the Keurig brand. It also means the SHAZAM coffee K-Cup packs will work in your Keurig 2.0.
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Posted by Jay Brewer at October 9, 2014 7:30 AM