October 24, 2014

Keurig 2.0 Brewer - Is It Worth the Upgrade?

K 20 large

Over at NASDAQ.com they're thinking it's going to be a tough time for Keurig 2.0 if there's not compelling reason to upgrade. Do you think it's worth the upgrade to move to Keurig 2.0? Are you having a tough time thinking about an upgrade when the new brewers cost $129.99 or more and you have a working brewer? You're not alone, and to upgrade they'll need even more K-Cup options and K-Carafe options to entice current customers. 

NASDAQ.com also lays 3 reasons Keurig 2.0 will have a tough time with consumers:

  • Vue has been a failure - No one bought it and those who did can still use VUE packs and K-Cups with an adaptor - but it's over.
  • There is no reason to upgrade - Besides the larger K-Carafe pack is there really anything the new brewers do that's revolutionary?
  • Customers will be annoyed when they buy an unlicensed K-Cup and it does not work -when your old brewer will brew any K-Cup would you switch to a device that makes you only buy Keurig Brewed?

We think in the long run Keurig Green Mountain should be fine, but they'll need to ride these rough waters while the brewer an DRM debacle subsides. Are you upgrading and if you have do you like your new brewer and choices? Who do you think will crack the DRM first and make K-Cups for Keurig 2.0 that are unlicensed?

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Posted by Jay Brewer at October 24, 2014 7:43 AM
Recent Comments

Well, I did upgrade, as my faithful Breville brewer died after 3-ish years. I was PISSED that I couldn't use all the KCups in my inventory, which is considerable.

I thought about taking it back, but frankly it was very simple to get around the DRM. (Besides, I bought it at Costco, so if it dies on me they'll let me return it.)

That all said... putting DRM on their product was a foolish move. Had I known when I was at the point of purchase, I likely would have selected something else.


Posted by: Tony at November 2, 2014 9:11 PM

And they've just announced about a 5% price hike across the board.

Are they intentionally trying to kill the brand so they get bought out by someone?


Posted by: Semi at October 31, 2014 12:08 AM

It seems like Keurig has taken the tougher route. Needless to say it just might lose a lot of customers to Hiline Coffee cups


Posted by: Ron13 at October 28, 2014 12:21 PM

If anyone is wondering what to get once your 1.0 does die and Keurig has stopped making them, check out the BUNN MCU. It will still brew any K Cup you want and comes with a drawer that holds up to 20 grams of fresh grounds. That's something that no other single serve machine will do. Sure it doesn't have an LCD screen but it has a pulse brew feature that will extract more flavor out of whatever you put in it. Isn't that what really maters? Drinking something that's worth drinking?

I've had mine for over 4 years. I bought it back when they only had the drawer for the soft pods. I've tried a dozen other machines and the BUNN is the only machine that has earned a spot on my counter.


Posted by: AO at October 27, 2014 8:38 AM

I'm not planning to upgrade since my 1.0 works just fine. Not being able to use your own coffee makes getting a 2.0 is a deal breaker for me since I switched to keurig from a tassimo so I could user whatever coffee I wanted.


Posted by: KF at October 27, 2014 2:00 AM

I bought a Vue last year and was pretty angry at the lackluster variety. I work at Target part time and they had the 2.0 500 on sale with a giftcard plus they had a 30% off coupon for Keurig brewers for Target employees and the 500 came to around $70 with all the discounts. I then sold my Vue for $60. I'm pretty happy with it since I knew about the DRM. Since the Vue only had GM-santioned cups I was pretty used to buying official cups.

I wouldn't have paid full price for the machine but I'm pretty happy with it. Plus I called and complain my ~20 old Vue cups wouldn't work with the new machine and they gave me 48 kcups free plus the buy 2 get 2 boxes deal you get with registering the brewer.


Posted by: Dan at October 25, 2014 4:09 PM

@John. Respectfully, this is about coffee, not music or movies. And no, I don't pirate music or movies (or Kindle ebooks for that matter).

For a coffee maker to exists which *forces* you to use a certain brand of coffee is something that I (and a lot of other consumers) will not support. Get over it? You mean, just buy into Keurig's business model? No I won't; as many others will not.

Brewing a carafe of coffee is no longer a single serve coffee experience.

Not being able to use beans that I've freshly ground is something that I was able to do with K 1.0. Not so with K 2.0

If you like K2.0, fantastic. I am glad. But don't tell anyone else what to do or think please. I'm not going to tell you to stop using your K2.0

Tom


Posted by: Thomas Davie at October 24, 2014 4:50 PM

This entire DRM for K-cups is so overblown. People need to stop their whining. There are very few K-Cups left on store shelves that are not 2.0 compatible, at least in the stores and area that I shop. The 1.0 brewers will no longer be offered in about a year from what I am reading, so everyone will eventually have to upgrade or switch to a different brand. I happen to really like the ability to brew a carafe of coffee and that enticed me to purchase a new brewer. I also like that have the ability to brew Vue cups and the future 2.0 cups (which will really be re-branded Vue cups). Love the two part/cup Vue Pumpkin Spice Latte! I bet the people griping also pirate music and movies! Last time.... Get over it!


Posted by: John at October 24, 2014 2:13 PM

The idea of installing a DRM has to be one of the worst business mistakes of all time. Today consumers can see behind the reasons for a DRM and strategically it's going to hurt Green Mountain.


Posted by: Richard at October 24, 2014 9:24 AM

Nope, never, not even if it was 10 bucks. If they were actually confident in the quality of their coffee they wouldn't feel the need to lock it down. People would buy it for the quality alone. But since the quality isn't there I have no need to ever buy Keurig products again. At the end of the day, the most important thing is the quality of the cup sitting in front of me. Did I mention quality?


Posted by: AO at October 24, 2014 8:40 AM

I am not buying the Keurig 2,9 unless and until they remove the DRM. If that doesn't happen, I'm not buying.

Why? I've got a Tassimo for Tim Hortons coffee. I've got a Nespresso Lattissma+ for expresso/lungo/latte/cappucino, and a far superior french press for making something more than 1 mug of coffee.

The K 2.0 is not consumer friendly, and offers me nothing.

Say it very slowly. Digital. Rights. Management. on. coffee. Food, beverage or what have you. The company is telling us what coffee we can or cannot use in their coffee maker.

Tom


Posted by: Thomas Davie at October 24, 2014 8:25 AM
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